With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.
This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.
Every inbound marketing campaign is focused on your customers' needs, but on a standard work schedule, it is difficult to be available whenever it’s convenient for your customers.
Live chat software has become increasingly popular in the last couple of years as they have become cheaper and easier to access. Your website visitors probably prefer live chat at this point, as they’re able to engage with your organisation fast without making a phone call.
I've just spent a week in Boston at HubSpot's annual Inbound conference. Between a packed HubSpot Partner Day, and a rock star lineup of keynote speakers, HubSpot announced some amazing new offerings and features.