Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.
Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.
With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.
The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.
With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.
This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.