Skip to content

Analytics and reporting

Navigate to victory with data-driven results

analytics-and-reporting-feature

In today's digital world, data is everywhere

You might be sitting on a goldmine of data but feeling more overwhelmed than empowered by all the numbers. Are you feeling lost in a maze of metrics? Not sure what insights to look at and which tools to use to best help? 

More data doesn’t have to mean more problems. We can help you sort through the numbers. We will find the most important metrics for your business. These metrics will help you make decisions that lead to success.

urban traffic busy roads
keyword research

Real results, not just fancy charts

  • Case study: K-TIG

    "Thanks to the team at Refuel Creative we built a website that is optimised for lead generation and sales, and our HubSpot CRM integration is running smoothly and efficiently."

    Ben Mitchell, K-TIG

    +172%
    Increase in leads generated from the new website

    +45%
    Increase in website traffic

    +1.5x
    Increase in session-to-contact rate

  • Case study: SeaLink Marine & Tourism

    "I definitely recommend Refuel as a digital marketing partner... they've been able to articulate and demonstrate that they've got skills and strengths in all key digital marketing aspects."

    Tim Grady, SeaLink Marine & Tourism

    +651.4%
    Increase on conversions

    +271.3%
    Increase on conversion value

    -78.4%
    Decrease on cost per conversion

  • Case study: Australian Centre for Business Growth

    "Working with Refuel makes our team's life a lot easier because we're getting much better quality leads coming into the centre."

    Richard Littleton, Australian Centre for Business Growth

    +64%
    Increase on leads per month

    +259.6%
    Increase on total audience across all channels

    +47.4%
    Increase on total net audience growth across all channels

Why data matters

When you work without clear data, it's like driving with a foggy windshield. It's risky and can lead to a crash. If you’re facing multiple hazards from drowning in options and spending more time analysing than acting, there's good news. With the right pit crew, you can clear that windshield and get back in the race.

Falling behind the competition

Your rivals are zooming ahead with data-driven strategies. You’re still stuck in first gear, relying on gut feelings and outdated metrics. They've lapped you twice and you're struggling to stay relevant.

Too many options, not enough direction

With great data comes great responsibility. Choosing the right marketing campaigns feels like you're playing pin the tail on the donkey. Blindfolded. On a rollercoaster.

Wasting money in the wrong areas

You’re pumping money in campaigns that may look flashy but you don’t know if they are actually working. This makes it hard to prove the value of your marketing efforts.

All analysis, no action

You're spending so much time trying to wrangle your marketing analytics data that you barely have time to act on it. It's like spending all day tuning your car but never taking it out for a spin.

Missed opportunities

Remember that emerging trend everyone's talking about? You missed the boat because you were too busy trying to make sense of last quarter's data. Opportunities are flying by fast and you're watching from the sidelines.

The credibility crash

Those boardroom presentations become more painful. Without solid data to back up your claims, your credibility takes a nosedive. Soon, you're fighting just to keep your current budget, let alone ask for more.

Enter your high-octane analytics pit crew

We can help make sense of your real time data and give you valuable insights. Data is not your enemy, it’s your superpower. We don’t just crunch the numbers, we show you how to transform them and use them to zoom past your competitors.

busy office

We've weathered the data storm

We’ve helped everyone, from startups stuck in spreadsheets to big companies confused by numbers. We guide them to calmer and more profitable waters. We're not just data nerds (though we proudly wear that badge too) - we're marketers who speak your language and understand your challenges.

Turning numbers into narratives

We turn the numbers into stories. Compelling, actionable stories that'll have you making decisions with the confidence of a seasoned pro.

man and woman in front of a screen showing reporting
working-together

Real numbers, real businesses

Data for us is what we use to steer your business to success. Our approach is to analyse the data we have and use it to know what areas of your business to focus on. This way we can put more of our efforts (and budget) into what is working rather than what isn’t

Your success is our success

We won't baffle you with jargon or drown you in data. As your co-pilot, we will turn complex metrics into simple language. We will spot potential issues early and provide solutions, not just problems.

man and woman in front of a screen showing reporting

Your roadmap to data-driven success

With us, you're not just getting a tool or a service. You are getting a partner who cares about your success. They are ready to help you change your marketing from a cost centre to a money-making powerhouse. Here's how we'll get you from drowning in data to making decisions with championship precision.

  • hubspopt-crm-implementation-feature

    0 1 Custom dashboard setup

    Your marketing command centre

    We'll build a tailor-made dashboard that gives you a bird's-eye of your marketing performance at a glance. We'll work with you to identify the metrics that really matter for your business. It'll be so clear and easy to use, you'll wonder how you ever lived without it. 

  • team working on a marketing strategy

    0 2 Regular performance analysis

    Your marketing race strategy

    We'll make sure your marketing engine gets regular check-ups. We'll dive deep into your data, spotting trends, identifying opportunities, and flagging any issues before they become problems. We will regularly give you easy-to-understand insights and actionable recommendations. 

  • man-in-office

    0 3 Actionable insights delivery

    Your high-octane strategy fuel

    We don't just dump data on you and wave goodbye. We'll translate those insights into actionable steps with a regular report explaining how to improve your marketing performance.

  • woman typing on laptop

    0 4 Continuous optimisation

    Fine-tuning your marketing engine

    We will keep an eye on your performance. We will test new methods and improve our marketing strategies based on the data. It's all about staying ahead of the curve and squeezing every last drop of value from your marketing efforts. 

  • support-team-stock

    0 5 Training and support

    Your marketing driving lessons

    We believe in empowering you, not just doing the work for you. We'll provide training to help you and your team understand the insights we're delivering, plus ongoing support. And of course, we're always here if you need a hand or have a question.

Ready for no more guesswork?

Get clear, data-driven decisions that drive results.

Crystal-clear
decision making

No more second guessing your marketing moves. Every move you make will be calculated and data-back. Know exactly how to test, measure and optimise new campaigns.

No more wasted
time...

Allocated resources and money with precision. Put your focus into what works and quickly pivot way from what doesn’t… and impress the bigwigs at the same time.

Stay ahead of
the pack

Know the trends before your competitors. With real-time insights now at your fingertips, you will be spotting opportunities before anyone else.

Not quite ready to jump in the driver's seat?
No worries! You can always:

Check out our case studies to see how we've helped businesses like yours

Browse our blog for free tips and insights

Follow us on social media for the latest digital marketing trends

Our specialists for this service

  • Adam Schwarz

  • Ryan Jones

  • Talia Hill

Get a test drive for your data. Let us show you what your marketing machine is truly capable of

Services

Web design and development

Create engaging websites that convert

Read more
Web design and development

Analytics & reporting FAQs

What analytics tools do you work with?

We're fluent in all the major platforms. From Google Analytics and Google Looker Studio to Databox and HubSpot, we'll help you build the perfect dashboard for your needs. Plus, we can integrate different tools to give you a complete view of your performance.

My data is a mess - can you help clean it up?

Absolutely! Like a full engine rebuild, we'll clean up your data, remove duplicates, and set up proper tracking. We helped K-TIG eliminate confusion and build 307 custom reports across 17 dashboards, turning chaos into clarity.

What metrics should I be tracking?

We'll help identify the key performance indicators that actually matter for your business goals. No vanity metrics here. We track the numbers that help you win.

How often will I get reports?

You'll get monthly performance reports but we can create whatever frequency you need. From real-time, to monthly or annually, we’ve got you covered. We will help you to understand how often to check the numbers too to get the best insights from them. 

Will I understand the reports you provide?

No technical jargon or complicated charts. We translate data into plain English. Our reports are designed to be clear and understandable, showing exactly where you are and what to do next.

Do you provide training for our team?

Yes! Like teaching you to read your own dashboard, we'll train your team to understand and use the analytics tools. We believe in empowering you to make data-driven decisions, not keeping you dependent on us.