Every inbound marketing campaign is focused around the customers needs, but on a standard work schedule, it is difficult to be available at every customers beck and call. Even if you aren’t by a computer, there is a way you to always be available to the customer, day or night. Chatbots have become increasingly advanced over the years. You may be wondering, what are bots? Chatbots are essentially live support software that uses information straight from your company to create meaningful conversations with customers. By incorporating chatbots into your marketing strategy, you can increase your company’s leads and conversions.
I've just spent a week in Boston at HubSpot's annual Inbound conference. Between a packed HubSpot Partner Day, and a rock star lineup of keynote speakers, HubSpot announced some amazing new offerings and features.