Blog

Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.

Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.

With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.

The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.

With the rise of smartphones, “conventional” marketing agencies sales tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing. This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts such as content digital marketing, social media and SEO tactics.

Though Halligan certainly helped evangelise inbound marketing tactics, it is worth pointing out that inbound marketing is essentially synonymous with “permission marketing,” a phrase coined by Seth Godin in his 1999 book of the same title. According to Godin, the best way to earn a customer’s attention is by treating them with respect. Inbound marketing follows the same method. Instead of traditional marketing, forcing paid advertisements onto customers, inbound marketing focuses on an improved customer experience by building trust and offering customers valuable information.