Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
The digital marketing industry is continuously evolving. As CEO of Refuel, it's my goal to make sure that my agency keeps up with the constant advancements so we can stay ahead of the curve. It's our goal to continue to deliver our clients’ an unfair advantage with the latest strategies and technologies.
As part of this, I flew over to Boston for HubSpot's annual Inbound Conference. This was my second Inbound, and I got a lot out of last year's event. Now that we are Gold HubSpot Partners, the opportunity presented itself again to visit Inbound. To see what's new at HubSpot Partner Day, and see some vendors to help with client pain points.
Over the last decade, search engines have been growing up. What was once mostly Wikipedia pages and badly written sites from the 90’s has now become an endless stream of information.
Search engines have become much better at knowing what their users are looking for. They can sift through thousands of articles, web pages and blogs in a millisecond to present you with their top suggestions. And, for the people writing those pages, the goal is to be one of those top results.
Have you recently been advised by MailChimp that your account will be upgraded due to the number of contacts on your mailing list? Can you no longer have multiple users accessing your account? You might be looking into alternatives before handing over your credit card details to ensure that their paid platform really is the best fit for your business.