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All the latest updates, news, events, research and helpful content from Refuel Creative.

Write Blog Titles That Will Lure Your Readers In

Posted by Alessia Marrapodi on Sep 27, 2019. Reading time is 11 min 0 Comment

Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.

And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?

Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?

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More about Melissa

Posted by Melissa Banks on Sep 25, 2019. Reading time is 3 min 0 Comment

She is our guru of all things administration. Melissa does all the behind-the-scenes work to keep things running smoothly here at Refuel. She is also Ryan's right-hand woman so she is often sending out emails on behalf of Ryan. Learn all about Melissa here.

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How to use Google for local businesses to find more clients

Posted by Ryan Jones on Sep 18, 2019. Reading time is 8 min 0 Comment

When is the last time you didn’t use Google Maps to get to a new location? We’re all guilty of typing in a business name or something precarious like “nearest coffee shop,” and using Google Maps to get us there.

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Understand what makes your phone ring with CallRail

Posted by Liina Puusepp on Sep 05, 2019. Reading time is 5 min 0 Comment

A common frustration for a lot of businesses is knowing what marketing or sales activities make their phones ring. For trade businesses like plumbers and electricians, this is a particular problem, as customers like to call rather than fill out forms on a website.

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