Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Videographer & Content Creator wanted to join our team

Posted by Ryan Jones on Jan 22, 2021. Reading time is 9 min 0 Comment

Refuel Creative is looking for a Videographer and Content Creator to join our growing team, working across our brand and our clients to create innovative and creative content.

This is a varied role perfect for a creative Videographer with some technical nous who wants to get involved in an agency environment. You’ll be getting your hands dirty creating original videos, ads, podcasts, photos, and more in our well-equipped studio.

As our Videographer you’ll work as part of our multi-skilled team of marketers to contribute to projects for a variety of different clients. Your work will fit into marketing and content strategies using the latest technology to deliver your content most effectively.

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How do I write persuasive email subject lines and CTAs?

Posted by Anna Butler on Jan 20, 2021. Reading time is 7 min 0 Comment

Good email campaigns aren’t necessarily about high volume, but the ability to engage and convert. This is why the quality content of your content is important. Use great images (there are lots of free sources for quality royalty-free images out there) and write catchy copy.

Good writing starts with your email subject line and continues right through to your email’s call to action (CTA) and footer. You can write the copy for your next promotional email yourself, or hire someone to write it for you. Either way, don’t forget to proof your writing so you don't end up sending an embarrassing typo to your entire email list!

Tools like Grammarly or in-build spell-checkers that automatically flag questionable spelling and grammar can be extremely useful. However, don’t blindly accept all suggested changes. Even the most sophisticated automated editor can’t understand all the nuances of the English language.



Spell-checking tools are a great starting point, but reading the copy out loud is an excellent way to pick up mistakes and check the overall flow of the writing. It’s also worth getting someone else to read your copy to you, or using a text-to-speech tool if you’re flying solo. Don’t forget to read the captions, the subject line, and the header and footer to make sure they’re all correct and consistent with the rest of the copy.

If writing isn’t your strength, Refuel can take care of this daunting challenge for you. Our expert staff can put together templates and copy to meet your schedule and campaign goals.

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What’s to like about the new Facebook update?

Posted by Anna Butler on Jan 18, 2021. Reading time is 10 min 0 Comment

 Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Instead, the social media giant is shifting away from it’s most iconic Page action “like” to focus on Page follows instead.

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What are the benefits of personalising my email campaigns?

Posted by Anna Butler on Jan 15, 2021. Reading time is 7 min 0 Comment

Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.

With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.

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What is email marketing and how do I build an email list?

Posted by Anna Butler on Jan 07, 2021. Reading time is 10 min 0 Comment

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.

If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.

Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.

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Client sites we Refuelled for launch in 2020

Posted by Anna Butler on Dec 29, 2020. Reading time is 2 min 0 Comment

 

Yes, we do digital marketing. And part of that is building responsive, data-driven sites for our clients to propel their own businesses to success.

Here are some of the clients we were proud to have built new sites for this year.

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Meet the man with the camera, Yianni!

Posted by Andrea Pelizzari on Dec 29, 2020. Reading time is 2 min 0 Comment

Our team was boosted this year with the addition of our videographer, Yianni! When he's not behind the lens, you can catch him at his desk with the headphones on, deep in the editing world! We managed to drag him away from his work to ask him a few questions. Get to know more about "Yianni the video guy" below!

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Come work with us in 2021 as a Digital Marketing Specialist

Posted by Ryan Jones on Dec 22, 2020. Reading time is 4 min 0 Comment

Applications are still open!

Are you a passionate, up and coming marketer looking to take the next step in your career? Do you want to join a leading digital agency to accelerate your learning? We’re growing our team and are looking for a Digital Marketing Specialist to join us.

You’ll have a year or two experience in a Marketing role, as a Marketing Assistant or similar. You know the basics of a range of tools, but want to cut your teeth on the latest Enterprise marketing tech. You’ll gain valuable experience working across B2B and B2C clients, and across different industries.

We’re looking for a marketer who gives a shit. About their professional development and learning. About doing a great job for their clients. About their colleagues and team members.

Reporting to our Digital Marketing Manager, Rubina Carlson, you will work as a team, covering social, advertising, marketing automation and more. You will take point on delivering excellent digital marketing solutions for our clients, with a focus on reporting and metrics.

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Reimagining business and streamlining success with HubSpot

Posted by Anna Butler on Dec 21, 2020. Reading time is 6 min 0 Comment

In 2016, FlatRateNOW was a fledgling startup with dreams of revolutionising the quoting process for plumbers and electricians. The goal was an easy-to-use quoting app to simplify the process, reduce paperwork, and give customers fair and transparent pricing up-front.

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Job alert: We’re hiring a new Digital Marketing Assistant

Posted by Ryan Jones on Dec 14, 2020. Reading time is 4 min 0 Comment

Applications still open!

Are you a passionate, up and coming marketer looking to learn the ropes in a fast paced agency environment? We’re growing our team and are looking for a Marketing Assistant to join us in Port Adelaide.

This is a varied and dynamic Marketing Assistant role. You’ll be working across B2B and B2C clients in a range of industries. You’ll get access to the latest in Enterprise marketing tech thanks to our partner networks.

This is an exciting opportunity to learn. You’ll be working with a team of experts, gathering experience across a range of different industries and countries. You’ll contribute to different marketing strategies, and work with the best tech in marketing.

Adelaide marketing jobs like this do not come up often. 

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