Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Inbound Marketing Vs. Outbound Marketing

Posted by Ryan Jones on Dec 12, 2018. Reading time is 6 min 0 Comment

From email blasts to search engine optimisation or just good old-fashioned cold calls, there are lots of online marketing techniques you can use to promote your business and generate leads. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.

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Tips for Starting Your First Email Marketing Campaign

Posted by Ryan Jones on Dec 10, 2018. Reading time is 11 min 0 Comment

Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.

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Getting Started With Marketing Automation Isn’t As Hard as You Think

Posted by Ryan Jones on Dec 05, 2018. Reading time is 12 min 0 Comment

Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.

With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.

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Understanding Your Online Performance

Posted by Ryan Jones on Dec 04, 2018. Reading time is 9 min 0 Comment

One of the first things we do when we start working with a client is ask them what their goals are.

We all have goals and KPIs for our organisations. Whether we’ve set them ourselves, or they’re passed down from a board, or management, these goals help us understand if we’re succeeding, if we’re winning our marketing battle.

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