Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Tips for starting your first email marketing campaign

Posted by Ryan Jones on Dec 10, 2018. Reading time is 12 min 0 Comment

Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.

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Getting started with marketing automation isn’t as hard as you think

Posted by Ryan Jones on Dec 05, 2018. Reading time is 12 min 0 Comment

Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.

With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.

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25 top tools for managing digital marketing campaigns

Posted by Ryan Jones on Nov 02, 2018. Reading time is 17 min 0 Comment

The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.

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The four pillars of digital marketing

Posted by Ryan Jones on Oct 31, 2018. Reading time is 5 min 2 Comments

Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.

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