Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.
A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.
Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.
With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.