Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.
The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!
With the Disney+ video streaming service landing on Australian shores November 19, Netflix is going to have its biggest rival ever.
Disney is the true giant of the entertainment industry. In recent years, Disney has acquired studios like Marvel, LucasFilm and the vast wealth of content that comes with them. Disney is primed to flex its muscles and create an extensive service for blockbusters like The Avengers, Star Wars and more. This will likely increase big-budget productions on other streaming services in order to keep audiences subscribed.
With all of these services available in the market, the consumer choice has become overwhelming. What does this mean for online marketing and is there any way to capitalise on these new technologies?
There are lots of online marketing strategies you can use to promote your business and generate leads. Email blasts to search engine optimisation or old-fashioned cold calls can all work. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.