Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
10 years ago we were all watching prime time TV daily, playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players. The world has since gotten much more complex with new devices, technologies, networks and products being released every year.
With the Disney+ video streaming service landing on Australian shores November 19, Netflix is going to have its biggest rival ever.
From email blasts to search engine optimisation or just good old-fashioned cold calls, there are lots of online marketing techniques you can use to promote your business and generate leads. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.