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All the latest updates, news, events, research and helpful content from Refuel Creative.

3 ways to improve ROI on ad spend in 30 minutes or less

Posted by Ryan Jones on Oct 29, 2018. Reading time is 7 min 0 Comment

A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.

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Why a digital marketing strategy is important!

Posted by Ryan Jones on Oct 11, 2018. Reading time is 8 min 1 Comments

Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.

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Understanding conversational marketing & Drift chat bots

Posted by Ryan Jones on Oct 01, 2018. Reading time is 9 min 0 Comment

With the rise of online shopping, more companies can reach customers from around the globe. But, this cuts out the immediate gratification that we’re used to getting from customer service people in traditional stores. If you need help with something, you have to fill in a form, and wait 24-48 hours for a response. For many B2B companies, this wait time is even longer!

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A small business guide to HubSpot's #Inbound18 announcements

Posted by Ryan Jones on Sep 19, 2018. Reading time is 5 min 0 Comment

I've just spent a week in Boston at HubSpot's annual Inbound conference. Between a packed HubSpot Partner Day, and a rock star lineup of keynote speakers, HubSpot announced some amazing new offerings and features.

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