No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.
The digital marketing industry is continuously evolving. As CEO of Refuel, it's my goal to make sure that my agency keeps up with the constant advancements so we can stay ahead of the curve. It's our goal to continue to deliver our clients’ an unfair advantage with the latest strategies and technologies.
As part of this, I flew over to Boston for HubSpot's annual Inbound Conference. This was my second Inbound, and I got a lot out of last year's event. Now that we are Gold HubSpot Partners, the opportunity presented itself again to visit Inbound. To see what's new at HubSpot Partner Day, and see some vendors to help with client pain points.
Your content strategy is your plan for promoting your organisation with tangible media – written, visual or downloadable.
Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?