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All the latest updates, news, events, research and helpful content from Refuel Creative.

Inbound Marketing Vs. Outbound Marketing

Posted by Ryan Jones on Dec 12, 2018. Reading time is 6 min 0 Comment

From email blasts to search engine optimisation or just good old-fashioned cold calls, there are lots of online marketing techniques you can use to promote your business and generate leads. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.

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Understanding Your Online Performance & Website Value

Posted by Ryan Jones on Dec 04, 2018. Reading time is 8 min 0 Comment

One of the first things we do when we start working with a client is to ask them what their goals are.

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What is Inbound Marketing?

Posted by Ryan Jones on Oct 25, 2018. Reading time is 8 min 0 Comment

With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.

This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.

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