In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.
Today, Refuel Creative announced that it has been named a winner in two categories of HubSpot’s December 2020 Impact Awards. HubSpot, a leading growth platform, uses the award to recognise members of its Solutions Partner Program who go above and beyond to help their customers grow better.
Refuel won both a Grow Better: Sales award and Integrations Innovation award for their work with innovative Australian startup, FlatRateNOW. The team at Refuel supported the fledgling startup early on and, through integrating supporting platforms with HubSpot, achieved significant reach and sales growth across a 12 month period.
Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.
Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.
Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.
In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.
Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.
It might not be as big or quite as twinkly as Christmas, but Valentine’s Day is still an important day in the sales calendar. According to B&T Magazine, Aussies will generally spend more than $1 billion on pressies, experiences, weddings and getting loved-up.
It’s a great opportunity for retailers to generate some love toward their own brands and generate some sales early in the year.
If you sell products online through an eCommerce store, there are plenty of ways you can reach out to your customers and online shoppers. But if you’re stuck for ideas, that’s where we’re here to help with some of our best Valentine’s Day eCommerce ideas!
With so many people having flexible working arrangements and especially working from home recently, and have recently gone through the co-working experience myself, I figured it might be helpful to shine some light on the remote working option that I haven’t seen many people talking about.
NetSquared events have always been a great resource for not-for-profits, social enterprises, and others interested in doing good in the for-purpose sector. But in the last couple of years, locally, these events
As part of our commitment to our friends in the not-for-profit sector, Refuel Creative are helping to bring these events back.
Thanks to the global pandemic, TechSoup has transitioned NetSquared to online events, run over an online platform to anyone in the world. We’ve taken advantage of this so we can bring these events not just back to Adelaide, but to the Northern Territory for the first time.
Refuel Creative is looking for a Videographer and Content Creator to join our growing team, working across our brand and our clients to create innovative and creative content.
This is a varied role perfect for a creative Videographer with some technical nous who wants to get involved in an agency environment. You’ll be getting your hands dirty creating original videos, ads, podcasts, photos, and more in our well-equipped studio.
As our Videographer you’ll work as part of our multi-skilled team of marketers to contribute to projects for a variety of different clients. Your work will fit into marketing and content strategies using the latest technology to deliver your content most effectively.
Good email campaigns aren’t necessarily about high volume, but the ability to engage and convert. This is why the quality content of your content is important. Use great images (there are lots of free sources for quality royalty-free images out there) and write catchy copy.
Good writing starts with your email subject line and continues right through to your email’s call to action (CTA) and footer. You can write the copy for your next promotional email yourself, or hire someone to write it for you. Either way, don’t forget to proof your writing so you don't end up sending an embarrassing typo to your entire email list!
Tools like Grammarly or in-build spell-checkers that automatically flag questionable spelling and grammar can be extremely useful. However, don’t blindly accept all suggested changes. Even the most sophisticated automated editor can’t understand all the nuances of the English language.
Spell-checking tools are a great starting point, but reading the copy out loud is an excellent way to pick up mistakes and check the overall flow of the writing. It’s also worth getting someone else to read your copy to you, or using a text-to-speech tool if you’re flying solo. Don’t forget to read the captions, the subject line, and the header and footer to make sure they’re all correct and consistent with the rest of the copy.
If writing isn’t your strength, Refuel can take care of this daunting challenge for you. Our expert staff can put together templates and copy to meet your schedule and campaign goals.
Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Instead, the social media giant is shifting away from it’s most iconic Page action “like” to focus on Page follows instead.
To date, “liking” a Page and “following” a Page might have seemed to be the same thing. You would hit like and receive updates from a Page. That’s because Facebook would also add you as a follower by default. If you got sick of updates from a particular Page (perhaps because your Aunt Gladys guilted you into liking her Page that time: Crocheted Doily Collection) you could unfollow updates, but still show your support for the Page owner by giving their Page a like.
However, liking a Page in isolation means you are no longer engaging with the content because it will no longer show up in your feed.
Of course, there’s always been the option to simply follow a page without actually liking it, but with the new Pages experience, this will now be the default across the board.
Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.
With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.