With easy access to mobile devices, we’re watching much more video online. In fact, up to one-third of our time online is spent watching video content. Smart companies are taking advantage of this, creating targeted video marketing strategies that speak directly to their audience.
As a result, video has become a vital tool in digital marketing. It can increase your reach and engagement of social media content. It can boost search engine rankings. It helps you capture attention and explain technical issues easier.
But with so many video hosting platforms to choose from, how do you decide which is best for your business, budget and digital marketing strategy?
Let’s explore the pros and cons of some of the most popular online video platforms.
With the COVID-19 pandemic causing major disruption to our lives, for many, our working lives also took a hit. Those of us fortunate enough to go about our daily business, it meant flexible working policies became the new way of life, at least for the foreseeable future. With this came new challenges and priorities.
Pandemic aside, the team at Refuel is always looking for ways to go paperless and support remote working. We believe it’s important to find ways to spend less time chasing financial documents and more time running our business.
Starting a new job can be daunting. Add in a global pandemic, and you could find yourself inducting a new staff member right from your very own home!
Whether or not you’re already familiar with the concept of a backlink, they’re one of the most important contributors to your website ranking so it’s always worth keeping them in mind.
We’re going to go over what they are, what they’re used for and most importantly, how to get more of them.
If you're reading this it's likely that you're still pretty new to web development and design. If so, then perfect! You’re in the right place, and I hope you pick up some useful tips here.
If you've been at this for a while, stick around anyway. It never hurts to have a reminder - you might even learn something new.
Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!
This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.
Why? Who? How? These are all good questions and questions we’re going to be answering right here. So let’s get into it, starting with:
Most of you know our Graduate Designer, Adam Schwarz, he's been with us for a while now! Adam is the person who builds your websites and does all the nitty gritty work behind the scenes to keep your website up and running. Given he's such an integral part of the work we do, we thought it was about time everyone got to know him a little better!
Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.
Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.
The last decade saw the death of some hugely popular social media sites from the early 2000s. Platforms like Facebook, YouTube, Twitter and Instagram grew in popularity and drove their competitors out of business. We often forget about the platforms that paved the way for our current favourites and that, for many of us, were our first tastes of online social networking.