Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Happy Third Birthday Refuel Creative

Posted by Ryan Jones on Jan 26, 2020. Reading time is 10 min 0 Comment

Today is our birthday — kind of.

Unlike a lot of businesses, Refuel Creative doesn't have an official birthday. Refuel grew organically. From humble roots with me just providing help to friends and friends of friends, it grew until it became a full-time job.

Read More Read more Read more

Help the bushfire recovery with the #BookThemOut campaign

Posted by Ryan Jones on Jan 21, 2020. Reading time is 9 min 0 Comment

As many of you will know, Australia has been ravaged by a number of bushfires over our summer. Word of these fires spread far and wide, and we had partners from as far afield as Boston and Paris checking in on us to make sure we’re ok as they turned on their TVs and scrolled their social media to see the devastation.

Read More Read more Read more

7 Corporate Video Marketing Ideas

Posted by Ryan Jones on Jan 21, 2020. Reading time is 11 min 0 Comment

If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.

Read More Read more Read more

4 Web Design Essentials to Maximise the User Experience

Posted by Liina Puusepp on Jan 20, 2020. Reading time is 12 min 0 Comment

Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good. 

Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!

Read More Read more Read more

Tracking marketing performance with Google Analytics

Posted by Ryan Jones on Jan 20, 2020. Reading time is 13 min 0 Comment

Google offers a range of free marketing tools that help people track the performance of your online marketing, and of course, your Google Ads performance.

One of the most popular, Google Analytics (or GA for short) has been around since 2005. Google Analytics was one of the first website analytics tools that was free and easy to collect data.

Read More Read more Read more

Why Inbound Marketing is the new Outbound Marketing

Posted by Ryan Jones on Jan 20, 2020. Reading time is 9 min 0 Comment

No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.

Read More Read more Read more

5 iconic Aussie commercials that shaped our culture

Posted by Ryan Jones on Jan 17, 2020. Reading time is 10 min 0 Comment

In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country has inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.

Read More Read more Read more

What is retargeting & how does it work?

Posted by Andrea Pelizzari on Jan 14, 2020. Reading time is 11 min 0 Comment

What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?

Read More Read more Read more

A Basic Overview Of Google Data Studio

Posted by Jasmine Kurda on Jan 13, 2020. Reading time is 7 min 0 Comment

If you're anything like me, when I hear the word "data", I immediately feel dread in anticipation of the time it will take to pull out meaningful metrics. Data usually comes in the form of numbers, charts, tables and an overload of analytics. When you work in marketing, you need fast access to data to strategise and make the right decisions for your campaigns and inform clients of their ROI.

Read More Read more Read more

The Google Ads grant for not-for-profits

Posted by Ryan Jones on Jan 11, 2020. Reading time is 6 min 0 Comment

Google Ads, formerly known as Google AdWords, is an easy way to achieve awareness, website clicks and conversions. These ads tend to pop up when we're doing a Google search for products and services.

Many not-for-profits think they can’t afford to run a Google Ads campaign. But thanks to the Google Grant, they can!

Read More Read more Read more

Let's Stay in Touch