A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.
Microsoft Office 365 is a very common IT platform in use with SMEs and not-for-profits. It’s a hosted, web based version of the traditional Microsoft Office tools, including email, calendars, file storage, groups, and more.
With the rise of smartphones, “conventional” marketing agencies sales tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing. This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts such as content digital marketing, social media and SEO tactics.
Though Halligan certainly helped evangelise inbound marketing tactics, it is worth pointing out that inbound marketing is essentially synonymous with “permission marketing,” a phrase coined by Seth Godin in his 1999 book of the same title. According to Godin, the best way to earn a customer’s attention is by treating them with respect. Inbound marketing follows the same method. Instead of traditional marketing, forcing paid advertisements onto customers, inbound marketing focuses on an improved customer experience by building trust and offering customers valuable information.
With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).