Google offers a range of marketing tools that help people make some big 'money moves' (that's a pop culture reference for those wondering). This is all designed to help you track the performance of your online marketing, and of course, your Google Ads performance.
In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country basically has several inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.
What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?
If you're anything like me, when I hear the word "data", I immediately feel dread in anticipation of the time it will take to pull out meaningful metrics. Data usually comes in the form of numbers, charts, tables and an overload of analytics. When you work in marketing, you need fast access to data to strategise and make the right decisions for your campaigns and inform clients of their ROI.