Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!
This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.
Why? Who? How? These are all good questions and questions we’re going to be answering right here. So let’s get into it, starting with:
Most of you know our Graduate Designer, Adam Schwarz, he's been with us for a while now! Adam is the person who builds your websites and does all the nitty gritty work behind the scenes to keep your website up and running. Given he's such an integral part of the work we do, we thought it was about time everyone got to know him a little better!
Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.
Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.