No, we didn't get a Platinum Record for Andrea and Liina's new rap album, that they've been hard at work on while in isolation. We have just become a Platinum HubSpot Solutions Partner!
Countries and cities around the world are in lockdown due to COVID-19. As the situation evolves around the world, governments are calling on businesses to do their part. We all need to encourage social distancing to protect the health and wellbeing of our staff and colleagues.
Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".
This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.
How do we know what is working, what is performing? Are we working well? Is our marketing working?
So you’re starting an eCommerce business - congratulations! You have an idea, a product or a service - now you need a platform to help you reach your customers. With so many options on the market for selling online, how do you choose the best eCommerce platform for your business?