Why your phone system strategy is your best growth tool

Effectively managing a prospect's needs before and after their inquiry is crucial for converting them into a customer. A key part of the strategy to turn prospects into happy, lifelong supporters is being available.

While we don’t expect anyone to be available 24/7, in an era of chatbots and automated emails, a real voice on the phone has become a top notch experience. 

As teams move toward permanent hybrid and remote work models, maintaining that human touch requires a new set of tools. To work well together, you need a better way to manage calls. This is important, especially when your team is not in the same room. 

Stick around to the end, as we’ll share how you can get two months of Aircall for free to help your team make this transition seamlessly.

The high price of a missed call

The biggest threat to your marketing ROI isn't a bad ad, it’s a missed call. When a potential client decides to call, they are usually at the peak of their intent to buy. If that call goes to voicemail or rings out, the consequences are immediate.

Aircall reports that 80% of all business communications by phone and about 85% of people won’t call back if their call goes unanswered. This means you have to strike while the iron is on. The price of a missed call is huge. 

Recent studies show that the average small business loses over $126,000 per year from missed calls alone. Missed calls don’t just mean missed opportunities. Those calls are just as likely to be clients and not answering them gives a subtle message that you’re too busy for them.

You’ve broken the first rule of phone club, and no it’s not to not talk about phone club. It’s that you must appear to be available. 

With 60% of unhappy clients taking their business elsewhere, if your customer service is not up to scratch these days, people won’t stand for it and will “Ariana Grande” it -hank you, next!

Why real people still in a world of AI

It used to be that having a fast call service meant you had to outsource to a large-scale call centre. Now, you’re more likely to be bombarded with ads for AI agents that promise to replace your staff. But while the bot might save you a few dollars on wages, it often costs you much more in customer loyalty. 

AI has come a long way, but it still struggles with the nuances of human conversation. The issues consumers have with AI-powered customer service are not understanding their question, having to repeat themselves multiple times and robotic responses. 

A new research report reveals that 49% of Australian consumers prefer speaking with a a person on the phone, even if it takes more time.  

How Aircall gives you the best of both

You don't need a robot to save time. Aircall provides the efficiency of automation without sacrificing the human connection. This can happen because Aircall can automate the tedious manual tasks like data entry, call logging and note-taking. This allows your team to focus entirely on the conversation rather than the paperwork. Everyone feels more productive and responsive without ever losing the personal touch that builds real customer trust. 

The new standard in phone systems

Say goodbye to the days of dusty desk phones, cumbersome landlines and costly outsourcing. No more work phones that still cost you in liability and the inevitable cracked phone screen. Your phone system needs to live in the cloud.

There is no need to write down messages or search for a client’s history while they wait on hold. There is now a system where every bit of data is at your fingertips the moment the phone rings. Your team can access real-time information whether they’re in the office or working from home. This ensures every caller gets an immediate, informed response.

No more hardward, no more outsourcing

When it comes to call systems, for years, the choice was either expensive in-house hardware or outsourcing to a third-party call centre. An alternative then became to give your staff dedicated work phones. But that’s an expensive liability too. With $80+ monthly plans and the inevitable cost of cracked screens, the overheads add up fast.

Aircall changes all of that. Your team simply downloads the app to their existing devices and they instantly have a phone call system on their own phones. When a call comes in, they know instantly it’s a business call through the app, not a personal call.

Plus, with custom business hours, you can ensure your team gets their downtime, as calls only route to them when they are on the clock. 

It gives you the professional polish of a global call centre with the authentic, local touch of your own team.

Unlock your team's superpowers

Aircall is a productivity engine that answers phones. It’s a cloud-based system that will change the way your team handles phones. It’s like smarter, more flexible, living-in-the-cloud kind of phone system. 

• Smart call routing: No more manual transfers. You can set up automatical direct calls so every call goes straight to the right person. 
• International numbers: Have a global business? No problem. You can set up local phone numbers in 100+ countries.
• CRM integrations: Aircall works perfectly with HubSpot, Salesforce, Zendesk, Shopify and Slack. 
  
  

Advanced call centre features

Where Aircall really comes into its own is in the way it acts as your own personal business call centre. Moving your phone system to the cloud lets you use advanced features that were once only available to large companies. 

There’s Queue Callback which respects your customers' time by allowing them to keep their place in line without staying on hold. You can boost your team's productivity with Parallel Calls. This lets you handle multiple conversations at once. You can also use Call Conferencing to bring up to five people into a discussion right away. 

Aircall helps your small team work like a big company. It uses Call Recording to protect your business standards. It also has Interactive Voice Response (IVR) to create professional menus.

Exclusive offer: Get started with two months free

Refuel are an Aircall Partner. We don’t just recommend it, we use it every single day to run Refuel. 

If you want to learn more about Aircall or try it out, now is a great time. Aircall has a special limited time offer for new customers. Buy an annual plan by 31 January, 2026 and you’ll get 2 months of Aircall and 500 AI Voice Agent minutes free.

Never let your leads go to voicemail again

Being the voice that actually answers the phone can be your greatest competitive advantage. Updating your phone strategy is not just about getting new technology. It is also about protecting your revenue. You want to make sure your team stays united and professional, no matter where they work. 

By moving to a cloud-based system like Aircall, you eliminate the hardware headaches and the silent killer of missed calls. You replace them with a streamlined, human-centric experience that turns prospects into lifelong promoters. 

Don't let your leads go to voicemail. Empower your whole team to ace every call and show your customers that you’re always there when it counts.

Get in touch as we can help with your current phone frustrations and get Aircall working for your business.