Do you know how your web content is delivered to the world?
Chances are, you're using a content management system (CMS) without even knowing it! Most modern website development platforms are CMS' or have CMS capabilities that allow you to control what the outside world sees on your site.
Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.
The digital marketing industry is continuously evolving. As CEO of Refuel, it's my goal to make sure that my agency keeps up with the constant advancements so we can stay ahead of the curve. It's our goal to continue to deliver our clients’ an unfair advantage with the latest strategies and technologies.
As part of this, I flew over to Boston for HubSpot's annual Inbound Conference. This was my second Inbound, and I got a lot out of last year's event. Now that we are Gold HubSpot Partners, the opportunity presented itself again to visit Inbound. To see what's new at HubSpot Partner Day, and see some vendors to help with client pain points.
It's time to meet Jasmine, our new Project Manager at Refuel Creative. Jasmine has been part of the team for the last two months working to streamline our service delivery and operations.
Having a business phone used to mean getting an IT professional to come out and install an expensive PBX system with a bunch of confusing buttons. There’s a huge capital expense to set it all up, upwards of $10,000 in most cases.
Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.
The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!
Our team grew substantially in 2019, and a byproduct of that is reading a lot of job applications. I've seen some great applications. I've seen some awful applications too, people who are great people, but they've put together poor applications or don't meet the criteria.
When I started this business, I underestimated the value of a lot of formal structures. Things like vision and mission statements and documented processes seemed unnecessary when working from home. My dogs were my colleagues. They didn't care about values as long as they got their food and a scratch behind the ear.
We are on the lookout for the next member of our ever-growing team. If you are a videographer looking to get a foothold in the agency world, we want to speak to you.