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All the latest updates, news, events, research and helpful content from Refuel Creative.

Your guide to stock photos and copyright

Posted by Liina Puusepp on Mar 29, 2021. Reading time is 4 min 0 Comment

Stock photos are an excellent way to liven up your marketing material on a budget. However, it is easy to get caught in messy copyright allegations. This guide will walk you through how to identify and credit an author when making the most of this service. 

Rights managed

This license system allows stock photo agencies to negotiate specific rates for the use of stock content. A licenser pays a “royalty” every time an image is used, based on how long, how large and how frequently a stock image is used. This is most commonly used for images used in a specific location for a specific time period - for example, billboards.

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A short guide to stock photos and where to find them

Posted by Liina Puusepp on Mar 24, 2021. Reading time is 8 min 0 Comment

Did you know that 90% of the information transmitted to your brain is visual? This means that even if your copywriting skills are extraordinary, your choice of visual content can make or break your content's engagement and performance.

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Ace every sales and support call with an online call centre

Posted by Liina Puusepp on Apr 28, 2020. Reading time is 9 min 0 Comment

For any business, how you take care of your customer's needs before and after a sale or enquiry is vital. We want to convert happy customers into promoters! But how do you make sure your customer support or sales calls are on point?

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4 Web Design Essentials to Maximise the User Experience

Posted by Liina Puusepp on Jan 20, 2020. Reading time is 12 min 0 Comment

Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good. 

Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!

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Write Blog Titles That Will Lure Your Readers In

Posted by Liina Puusepp on Sep 27, 2019. Reading time is 11 min 0 Comment

Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.

And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?

Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?

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Understand what makes your phone ring with CallRail

Posted by Liina Puusepp on Sep 05, 2019. Reading time is 5 min 0 Comment

A common frustration for a lot of businesses is knowing what marketing or sales activities make their phones ring. For trade businesses like plumbers and electricians, this is a particular problem, as customers like to call rather than fill out forms on a website.

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