Today is our birthday — kind of.
Unlike a lot of businesses, Refuel Creative doesn't have an official birthday. Refuel grew organically. From humble roots with me just providing help to friends and friends of friends, it grew until it became a full-time job.
As many of you will know, Australia has been ravaged by a number of bushfires over our summer. Word of these fires spread far and wide, and we had partners from as far afield as Boston and Paris checking in on us to make sure we’re ok as they turned on their TVs and scrolled their social media to see the devastation.
Fortunately, the Refuel team have been spared the worst, but many parts of Australia are not so lucky.
If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.
Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good.
Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!
Google offers a range of free marketing tools that help people track the performance of your online marketing, and of course, your Google Ads performance.
One of the most popular, Google Analytics (or GA for short) has been around since 2005. Google Analytics was one of the first website analytics tools that was free and easy to collect data.
No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.
Clearly, traditional marketing tactics alone aren’t enough. Enter: inbound marketing.
Inbound marketing means connecting with potential customers by engaging with them on their own terms, in the online “places” where they already spend their time. Inbound marketing focuses on creating brand awareness and attracting new business through value-driven strategies such as content marketing, blogs, events, SEO and social media.
In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country has inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.
What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?
If you're anything like me, when I hear the word "data", I immediately feel dread in anticipation of the time it will take to pull out meaningful metrics. Data usually comes in the form of numbers, charts, tables and an overload of analytics. When you work in marketing, you need fast access to data to strategise and make the right decisions for your campaigns and inform clients of their ROI.
Google Ads, formerly known as Google AdWords, is an easy way to achieve awareness, website clicks and conversions. These ads tend to pop up when we're doing a Google search for products and services.
Many not-for-profits think they can’t afford to run a Google Ads campaign. But thanks to the Google Grant, they can!
If you’re not 100% sure what a content management system (CMS) is, we’re here to demystify it for you.
More than 60% of all websites use CMS or have CMS capabilities. Chances are, you're using a content management system (CMS) and didn’t even realise.
Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.
The digital marketing industry is continuously evolving. As CEO of Refuel, it's my goal to make sure that my agency keeps up with the constant advancements so we can stay ahead of the curve. It's our goal to continue to deliver our clients’ an unfair advantage with the latest strategies and technologies.
As part of this, I flew over to Boston for HubSpot's annual Inbound Conference. This was my second Inbound, and I got a lot out of last year's event. Now that we are Gold HubSpot Partners, the opportunity presented itself again to visit Inbound. To see what's new at HubSpot Partner Day, and see some vendors to help with client pain points.