Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Happy Third Birthday Refuel Creative

Posted by Ryan Jones on Jan 26, 2020. Reading time is 10 min 0 Comment

Today is our birthday — kind of.

Unlike a lot of businesses, Refuel Creative doesn't have an official birthday. Refuel grew organically. From humble roots with me just providing help to friends and friends of friends, it grew until it became a full-time job.

Read More Read more Read more

Help the bushfire recovery with the #BookThemOut campaign

Posted by Ryan Jones on Jan 21, 2020. Reading time is 8 min 0 Comment

As many of you will know, Australia has been ravaged by a number of bushfires over our summer. Word of these fires spread far and wide, and we had partners from as far afield as Boston and Paris checking in on us to make sure we’re ok as they turned on their TVs and scrolled their social media to see the devastation.

Read More Read more Read more

7 Corporate Video Marketing Ideas

Posted by Alessia Marrapodi on Jan 21, 2020. Reading time is 11 min 0 Comment

If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.

Read More Read more Read more

How To Plan A Website Redesign

Posted by Alessia Marrapodi on Jan 20, 2020. Reading time is 12 min 0 Comment

For many of us, a website redesign is one of the biggest and most important projects we undertake for our organisation. Your website is your main shopfront. It's the way you sell your products and find your customers. So it's vital to get it right.

Read More Read more Read more

Tracking Marketing Performance With Google Analytics

Posted by Alessia Marrapodi on Jan 20, 2020. Reading time is 13 min 0 Comment

Google offers a range of marketing tools that help people make some big 'money moves' (that's a pop culture reference for those wondering). This is all designed to help you track the performance of your online marketing, and of course, your Google Ads performance.

Read More Read more Read more

The 5 Most Iconic Aussie Commercials That Shaped Our Culture

Posted by Alessia Marrapodi on Jan 17, 2020. Reading time is 9 min 0 Comment

In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country basically has several inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.

Read More Read more Read more

What is retargeting & how does it work?

Posted by Alessia Marrapodi on Jan 14, 2020. Reading time is 11 min 0 Comment

What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?

Read More Read more Read more

A Basic Overview Of Google Data Studio

Posted by Alessia Marrapodi on Jan 13, 2020. Reading time is 7 min 0 Comment

If you're anything like me, when I hear the word "data", I immediately feel dread in anticipation of the time it will take to pull out meaningful metrics. Data usually comes in the form of numbers, charts, tables and an overload of analytics. When you work in marketing, you need fast access to data to strategise and make the right decisions for your campaigns and inform clients of their ROI.

Read More Read more Read more

The Google Ads Grant For Nonprofits

Posted by Alessia Marrapodi on Jan 11, 2020. Reading time is 6 min 0 Comment

Google Ads are generally something we see popping up when we're browsing the internet. But, we don't often stop to think about how they get there. In fact, most people probably don't realise that they're ads!

Read More Read more Read more

What Is A Content Management System (CMS)?

Posted by Alessia Marrapodi on Jan 10, 2020. Reading time is 12 min 0 Comment

Do you know how your web content is delivered to the world?

Chances are, you're using a content management system (CMS) without even knowing it! Most modern website development platforms are CMS' or have CMS capabilities that allow you to control what the outside world sees on your site.

Read More Read more Read more

HubSpot's new Marketing Hub Enterprise is amazing & here's why

Posted by Andrea Pelizzari on Jan 09, 2020. Reading time is 5 min 0 Comment

Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?

Read More Read more Read more

Top 5 highlights for Refuel in 2019

Posted by Ryan Jones on Jan 03, 2020. Reading time is 8 min 0 Comment

2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.

Read More Read more Read more

The key trends from HubSpot’s Inbound 2019 Conference

Posted by Ryan Jones on Jan 01, 2020. Reading time is 12 min 0 Comment

The digital marketing industry is continuously evolving. As CEO of Refuel, it's my goal to make sure that my agency keeps up with the constant advancements so we can stay ahead of the curve. It's our goal to continue to deliver our clients’ an unfair advantage with the latest strategies and technologies.

As part of this, I flew over to Boston for HubSpot's annual Inbound Conference. This was my second Inbound, and I got a lot out of last year's event. Now that we are Gold HubSpot Partners, the opportunity presented itself again to visit Inbound. To see what's new at HubSpot Partner Day, and see some vendors to help with client pain points.

Read More Read more Read more

Let's Stay in Touch