With easy access to mobile devices, we’re watching much more video online. In fact, up to one-third of our time online is spent watching video content. Smart companies are taking advantage of this, creating targeted video marketing strategies that speak directly to their audience.
As a result, video has become a vital tool in digital marketing. It can increase your reach and engagement of social media content. It can boost search engine rankings. It helps you capture attention and explain technical issues easier.
But with so many video hosting platforms to choose from, how do you decide which is best for your business, budget and digital marketing strategy?
Let’s explore the pros and cons of some of the most popular online video platforms.
If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.
We are on the lookout for the next member of our ever-growing team. If you are a videographer looking to get a foothold in the agency world, we want to speak to you.
With the Disney+ video streaming service landing on Australian shores November 19, Netflix is going to have its biggest rival ever.
Disney is the true giant of the entertainment industry. In recent years, Disney has acquired studios like Marvel, LucasFilm and the vast wealth of content that comes with them. Disney is primed to flex its muscles and create an extensive service for blockbusters like The Avengers, Star Wars and more. This will likely increase big-budget productions on other streaming services in order to keep audiences subscribed.
With all of these services available in the market, the consumer choice has become overwhelming. What does this mean for online marketing and is there any way to capitalise on these new technologies?
Have you ever wished you could send a client a video demonstrating your software? Or show someone quickly how to do something?
Maybe you don’t have any video experience, and you don’t know how to start?
Enter, Drift Video.
Drift Video is the latest Drift feature makes creating and sharing videos easy. You record a simple video, then share it with your lead or contact. It has live chat next to the video, so you can interact with the person watching the video in real-time.