All the latest updates, news, events, research and helpful content from Refuel Creative.

| Refuel | Video |

Meet the man with the camera, Yianni!

Posted by Andrea Pelizzari on Dec 29, 2020. Reading time is 2 min 0 Comment

Our team was boosted this year with the addition of our videographer, Yianni! When he's not behind the lens, you can catch him at his desk with the headphones on, deep in the editing world! We managed to drag him away from his work to ask him a few questions. Get to know more about "Yianni the video guy" below!

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Best free video hosting platforms

Posted by Ryan Jones on Sep 28, 2020. Reading time is 13 min 0 Comment

With easy access to mobile devices, we’re watching much more video online. In fact, up to one-third of our time online is spent watching video content. Smart companies are taking advantage of this, creating targeted video marketing strategies that speak directly to their audience.

As a result, video has become a vital tool in digital marketing. It can increase your reach and engagement of social media content. It can boost search engine rankings. It helps you capture attention and explain technical issues easier.

But with so many video hosting platforms to choose from, how do you decide which is best for your business, budget and digital marketing strategy?

Let’s explore the pros and cons of some of the most popular online video platforms.

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| Video | Growth |

7 Corporate Video Marketing Ideas

Posted by Ryan Jones on Jan 21, 2020. Reading time is 11 min 0 Comment

If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.

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Join The Refuel Team As Our New Video & Media Producer

Posted by Ryan Jones on Dec 15, 2019. Reading time is 5 min 0 Comment

We are on the lookout for the next member of our ever-growing team. If you are a videographer looking to get a foothold in the agency world, we want to speak to you.

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Disney+ is coming, how does this affect marketing?

Posted by Ryan Jones on Aug 29, 2019. Reading time is 3 min 0 Comment

With the Disney+ video streaming service landing on Australian shores November 19, Netflix is going to have its biggest rival ever.

Disney is the true giant of the entertainment industry. In recent years, Disney has acquired studios like Marvel, LucasFilm and the vast wealth of content that comes with them. Disney is primed to flex its muscles and create an extensive service for blockbusters like The Avengers, Star Wars and more. This will likely increase big-budget productions on other streaming services in order to keep audiences subscribed.

With all of these services available in the market, the consumer choice has become overwhelming. What does this mean for online marketing and is there any way to capitalise on these new technologies?

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| Drift | Video |

Introducing Drift Video

Posted by Ryan Jones on Jun 27, 2019. Reading time is 4 min 0 Comment

Have you ever wished you could send a client a video demonstrating your software? Or show someone quickly how to do something?

Maybe you don’t have any video experience, and you don’t know how to start?

Enter, Drift Video.

Drift Video is the latest Drift feature makes creating and sharing videos easy. You record a simple video, then share it with your lead or contact. It has live chat next to the video, so you can interact with the person watching the video in real-time.

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