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How you can access discounted HubSpot pricing for startups

07 February 2024

How you can access discounted HubSpot pricing for startups

Are you trying to achieve high growth with your tech or software products or services? We all want to see our innovative solutions reach our target audience and change the world. 

According to Forbes ‘90% of Startups fail’, and you don’t want to be in that percentage. Your business will stand out from the competition with an effective marketing plan. It makes such a difference in your leads, getting customers who want what you have to offer. That's where investing in software that has it all can get you the results you desire: HubSpot. 

Learn about the HubSpot for Startups program and how it can benefit your business. Find out how your business can qualify. Read more

What is HubSpot?

You may have heard about HubSpot before, either from us or others online. If you are wondering why you should invest in this online marketing tool, let us explain. As a HubSpot user, we love integrating this software into our everyday work.

HubSpot isn't just another software company; it's a growth platform for businesses. They can help the operations and structure of business startups like you.

It’s an all-in-one toolbox; ditch the hundreds of programs and have HubSpot in your toolbox. It combines marketing, sales, customer service, and content management into one place. It gives you a streamlined view of your customer journey and marketing campaign data.

Find out more about HubSpot >


Why does your startup need HubSpot?

You need certain tech to run your startup, and it needs to be able to grow with you. Investing in HubSpot is like investing in the future of your business. Unlike other content management systems, HubSpot has added automation to its programming. Businesses can create a better customer experience with user-friendly features and optimization. They provide a robust set of tools to help you grow your company to new heights.


  1. CRM - Access open APIs to seamlessly integrate HubSpot with the rest of your technology stack.
  2. Marketing - Build your marketing campaigns under one roof. Create and manage your email marketing, social media, landing pages, and more. Track where your leads and customers are coming from, so you can efficiently spend every limited dollar.
  3. Sales - Be able to view your sales team's performance, so you start to commercialise, your product or service. Keep track of where your sales come from, and how your marketing efforts are working for you.
  4. Support - Your business needs a platform/tool to manage your customer support as you scale. Start on the right track by using HubSpot to provide ticketing, email and live chat support. Which can help you grow into providing self-service knowledge bases.
  5. CMS - Run your website on HubSpot and keep everything in the same place. Making it simple and efficient.

Why is HubSpot suitable for startups?

As a startup business, this program can be incredibly helpful to you. And even better, HubSpot wants to support businesses just like you, starting on their business journey. Startup businesses can gain several advantages by using HubSpot. Here are some key points that a startup business would want to know about the HubSpot program: 


Pricing that scales

One of our favourite parts of HubSpot is that no matter the size of your budget, there is an option for you. There is a free version that any startup can implement early in their journey. It then allows you to upgrade steps along the way.

HubSpot now makes sure that being an unfunded startup isn’t an excuse not to have your tech in order. You can implement it at any stage.

When you're ready, you can apply for HubSpot for Startups, which offers up to 90% off the platform for eligible startups. You can move up to Professional or Enterprise for a fraction of the retail cost.


All-in-one platform

HubSpot is an all-in-one growth platform. It combines marketing, sales, customer service, and content management tools. Startups can have all the necessary resources in one place, making marketing simple. 

This means you don’t have to break the bank on thousands of different programs that have dodge integrations between them. With HubSpot, you’ll have fewer things break which means you’ll have more time spent building than fixing issues. 

Employee training on the platform makes it easier for them to transfer their skills to other hubs. Which again saves you money and time to spend on the operations that matter. Especially if you get us to worry about the marketing instead.


Educational resources

HubSpot's startup program also provides access to educational resources. These resources cover various topics such as programming, marketing, and sales. Which helps startups gain the knowledge and skills they need to grow their business. 

The HubSpot Academy provides you with free online training to take your professional skills to the next level. With certificates in marketing, sales, service and admin operations there’s something for everyone in your team. These learnings cover a range of topics and how they fit in the program, with particle (word) for you to try out the features. 


Integrations and services

HubSpot offers access to over 500 integrations and services. This means that startups can connect with the tools integrated into HubSpot. These include but are not limited to Gmail, LinkedIn ads, Slack, Typeform, Clearbit and more. This makes the user experience smooth as you can connect your accounts with HubSpot and create and manage the program within HubSpot.

Having seamless data transfer and enhanced functionality means you can still use all your favourite tools.  It makes writing copy for your blog posts and social media marketing easier by having AI assistant and Lately. You can move your contacts from Google and social platforms into HubSpot and create meetings through Zoom. Improve your customer experience by implementing Typeform to gather information from potential customers. Organise all your closed deals with the use of Xero and Shopify in your HubSpot CRM. 


Growth potential

By investing in HubSpot, startups can unlock their growth potential. HubSpot helps startups attract customers, close deals, and build a thriving business. With HubSpot's support, startups can streamline their marketing efforts, improve customer service, and drive growth. 

HubSpot's robust analytics tools allow startups to track their marketing performance and make data-driven decisions to optimize their strategies. This not only improves their overall efficiency but also empowers them to stay ahead of the competition in the rapidly evolving digital landscape.


How can I take advantage of HubSpot pricing for startups?

To join this program you must meet the following criteria: 

If your startup is a current participant or alumni of Refuel Creative  and meets the following funding criteria:

  1. A startup with under $2 million in funding. Can get up to 90% off HubSpot software in your first year, 50% off in your second, and 25% off ongoing
  2. A startup that has raised over $2 million in named funding up to and including Series A. Can get up to 50% off in your first year, and 25% off ongoing.

It is helpful if you are part of a HubSpot for Startups Partner Incubator, such as Adelaide’s ThincLab. These incubators can help you scale your business from experts in the field supporting you, 

If you want to reap those benefits then you can get instantly accepted with our referral link.   

Or apply for a review at for HubSpot to get back to you. You can then get your discounted pricing and get implemented!


Need help with marketing for your startup?

Refuel are your startup marketing experts. This is exactly the process we followed for our friends at FlatRateNow (link to case study). Between the 2 years FlatRateNOW has used our services, they have seen major increases in their business. They got a 445% increase in their subscriptions, a 633% increase in new deals created and a 256% increase in new deals closed. All by choosing us to help them implement HubSpot into their business management.

Investing in HubSpot is an investment in your future. It's like having a team of experts working alongside you, helping you attract customers, close deals, and build a thriving business. At Refuel Creative, we’re here to help you get the most out of HubSpot. Get in touch today to plan out your HubSpot setup.

Tori Haywood

Tori Haywood, our former intern, is now our Marketing Assistant. She moved from the countryside to the city to pursue her passion for marketing and creativity. With a Media and Communications degree and a strong retail background, she brings valuable experience to our team.