Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Meet the man with the camera, Yianni!

Posted by Andrea Pelizzari on Dec 29, 2020. Reading time is 2 min 0 Comment

Our team was boosted this year with the addition of our videographer, Yianni! When he's not behind the lens, you can catch him at his desk with the headphones on, deep in the editing world! We managed to drag him away from his work to ask him a few questions. Get to know more about "Yianni the video guy" below!

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Meet our words whiz, Anna!

Posted by Andrea Pelizzari on Oct 16, 2020. Reading time is 6 min 0 Comment

One of the hugely positive things to happen in 2020 is that we gained our wonderful wordsmith, Anna! Anna, or Anna Butler as she's known to her friends, joined our team as our new Content Marketer in May. She's been so busy that it's taken us a few months to pin her down to have a chat about herself. Learn more about the woman with all the words!

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Using buyer personas to improve your marketing

Posted by Andrea Pelizzari on Aug 27, 2020. Reading time is 6 min 0 Comment

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!

This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.

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Meet the man behind the websites - Adam Schwarz

Posted by Andrea Pelizzari on Aug 21, 2020. Reading time is 4 min 0 Comment

Most of you know our Graduate Designer, Adam Schwarz, he's been with us for a while now! Adam is the person who builds your websites and does all the nitty gritty work behind the scenes to keep your website up and running. Given he's such an integral part of the work we do, we thought it was about time everyone got to know him a little better!

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Preparing your business for remote working

Posted by Andrea Pelizzari on Apr 18, 2020. Reading time is 5 min 0 Comment

Countries and cities around the world are in lockdown due to COVID-19. As the situation evolves around the world, governments are calling on businesses to do their part. We all need to encourage social distancing to protect the health and wellbeing of our staff and colleagues.

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What is retargeting & how does it work?

Posted by Andrea Pelizzari on Jan 14, 2020. Reading time is 11 min 0 Comment

What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?

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HubSpot's new Marketing Hub Enterprise is amazing & here's why

Posted by Andrea Pelizzari on Jan 09, 2020. Reading time is 5 min 0 Comment

Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?

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Why You Should Give A Damn About D.A.M. (Digital Asset Management)

Posted by Andrea Pelizzari on Nov 28, 2019. Reading time is 5 min 0 Comment

Digital Asset Management is the practice of housing all of your digital files in one place, so that the latest versions can be easily found and used when they are needed. It sounds simple (and maybe a bit boring), but if you run your own business, you’ll want to know more.

Every business owner has the intention of keeping their digital assets organised for easy accessibility. The reality is that business people end up with desktops, folder and drives full of documents and files that fit into 3 categories; useless, sort of half-done, and 110% complete and approved.

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How Facebook’s 2020 Ad Limits Will Affect Online Advertising

Posted by Andrea Pelizzari on Nov 25, 2019. Reading time is 11 min 0 Comment

Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!

Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.

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What is a content strategy?

Posted by Andrea Pelizzari on Nov 07, 2019. Reading time is 8 min 0 Comment

Your content strategy is your plan for promoting your organisation with tangible media – written, visual or downloadable.

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