Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Using buyer personas to improve your marketing

Posted by Andrea Pelizzari on Aug 27, 2020. Reading time is 6 min 0 Comment

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!

This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.

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Meet the man behind the websites - Adam Schwarz

Posted by Andrea Pelizzari on Aug 21, 2020. Reading time is 4 min 0 Comment

Most of you know our Graduate Designer, Adam Schwarz, he's been with us for a while now! Adam is the person who builds your websites and does all the nitty gritty work behind the scenes to keep your website up and running. Given he's such an integral part of the work we do, we thought it was about time everyone got to know him a little better!

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Preparing your business for remote working

Posted by Andrea Pelizzari on Apr 18, 2020. Reading time is 5 min 0 Comment

Countries and cities around the world are in lockdown due to COVID-19. As the situation evolves around the world, governments are calling on businesses to do their part. We all need to encourage social distancing to protect the health and wellbeing of our staff and colleagues.

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What is retargeting & how does it work?

Posted by Andrea Pelizzari on Jan 14, 2020. Reading time is 11 min 0 Comment

What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?

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