Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
Having a business phone used to mean getting an IT professional to come out and install an expensive PBX system with a bunch of confusing buttons. There’s a huge capital expense to set it all up, upwards of $10,000 in most cases.
Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.
The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!