The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.
Microsoft Office 365 is a very common IT platform in use with SMEs and not-for-profits. It’s a hosted, web based version of the traditional Microsoft Office tools, including email, calendars, file storage, groups, and more.
Every inbound marketing campaign is focused on your customers' needs, but on a standard work schedule, it is difficult to be available whenever it’s convenient for your customers.
Live chat software has become increasingly popular in the last couple of years as they have become cheaper and easier to access. Your website visitors probably prefer live chat at this point, as they’re able to engage with your organisation fast without making a phone call.
It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on -- especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.
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