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All the latest updates, news, events, research and helpful content from Refuel Creative.

The Apple vs Facebook data privacy showdown and you!

Posted by Anna Butler on Feb 17, 2021. Reading time is 7 min 0 Comment

In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.

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What’s to like about the new Facebook update?

Posted by Anna Butler on Jan 18, 2021. Reading time is 6 min 0 Comment

Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Instead, the social media giant is shifting away from it’s most iconic Page action “like” to focus on Page follows instead.

To date, “liking” a Page and “following” a Page might have seemed to be the same thing. You would hit like and receive updates from a Page. That’s because Facebook would also add you as a follower by default. If you got sick of updates from a particular Page (perhaps because your Aunt Gladys guilted you into liking her Page that time: Crocheted Doily Collection) you could unfollow updates, but still show your support for the Page owner by giving their Page a like.

However, liking a Page in isolation means you are no longer engaging with the content because it will no longer show up in your feed.

Of course, there’s always been the option to simply follow a page without actually liking it, but with the new Pages experience, this will now be the default across the board. 

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The fallen social media platforms of the last decade

Posted by Ryan Jones on Aug 15, 2020. Reading time is 8 min 0 Comment

The last decade saw the death of some hugely popular social media sites from the early 2000s. Platforms like Facebook, YouTube, Twitter and Instagram grew in popularity and drove their competitors out of business. We often forget about the platforms that paved the way for our current favourites and that, for many of us, were our first tastes of online social networking. 

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Why Inbound Marketing is the new Outbound Marketing

Posted by Ryan Jones on Jan 20, 2020. Reading time is 8 min 0 Comment

No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.

Clearly, traditional marketing tactics alone aren’t enough. Enter: inbound marketing.

Inbound marketing means connecting with potential customers by engaging with them on their own terms, in the online “places” where they already spend their time. Inbound marketing focuses on creating brand awareness and attracting new business through value-driven strategies such as content marketing, blogs, events, SEO and social media.

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Marketing technologies that revolutionised the last decade

Posted by Ryan Jones on Dec 21, 2019. Reading time is 19 min 0 Comment

Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.

The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!

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How Facebook’s 2020 Ad Limits Will Affect Online Advertising

Posted by Andrea Pelizzari on Nov 25, 2019. Reading time is 11 min 0 Comment

Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!

Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.

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Our favourite HubSpot updates in June

Posted by Andrea Pelizzari on Jun 21, 2019. Reading time is 4 min 0 Comment

Each month HubSpot implements new changes based on the feedback provided by users. Here are our favourite updates for this month!

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Why You Need Social Media Guidelines for Employees and Partners

Posted by Andrea Pelizzari on May 21, 2019. Reading time is 9 min 0 Comment

Social media has revolutionised how we connect with others. No longer just a way to keep in touch with what our family members were up to on the weekend, social networking has become a powerful marketing and sales channel.

From lead generation to customer service, social media help us engage with people around the globe.

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