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Recapping Social Media Day X Digital Adelaide 2021
What a conference! 2 full days. 15 expert speakers. 150 marketing/communication professionals. Endless notes. This year at Social Media Day X Digital Adelaide, we heard from some of the best social media and digital marketers from South Australia. ...
Introducing Oktopost, the B2B social media platform
Social media management for B2B businesses is a little different to our B2C friends. You’re looking at longer lead times, larger deals. You want to understand what influences your customer purchasing. We get it. We’re a B2B company ourselves, so we ...
The Apple vs Facebook data privacy showdown and you!
In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.
What’s to like about the new Facebook update?
Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Instead, ...
The fallen social media platforms of the last decade
The last decade saw the death of some hugely popular social media sites from the early 2000s. Platforms like Facebook, YouTube, Twitter and Instagram grew in popularity and drove their competitors out of business. We often forget about the platforms ...
Why Inbound Marketing is the new Outbound Marketing
No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before. Clearly, traditional marketing tactics alone aren’t enough. Enter: inbound marketing. Inbound ...
Marketing technologies that revolutionised the last decade
Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players. The world has since gotten much more ...
How Facebook’s 2020 Ad Limits Will Affect Online Advertising
Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG! Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news ...
Our favourite HubSpot updates in June
Each month HubSpot implements new changes based on the feedback provided by users. Here are our favourite updates for this month!
Why You Need Social Media Guidelines for Employees and Partners
Social media has revolutionised how we connect with others. No longer just a way to keep in touch with what our family members were up to on the weekend, social networking has become a powerful marketing and sales channel. From lead generation to ...