Struggling with sales? A special holiday period like Easter may help to boost sales if you can implement some clever marketing strategies.
Here are some brands that have done Easter marketing well. Use these ideas for your next Easter campaign and watch your sales improve.
Let’s hop (like Easter bunnies do…) straight into some marketing tips that can help your business this Easter.
1. Exclusive discounts and promotions
Easter may not match Christmas in customer spending, but it still offers a chance for special deals and promotions. The key is to create Easter-themed offers that resonate with your customers… even if you don’t sell chocolate.
Add an Easter bundle to the mix or have a countdown offer to get people buying before the long weekend.
Limited time offers are a great way to encourage customers to act quickly. This helps them make decisions faster.
When creating your promotion, you still want to ensure it aligns with your brand values and will appeal to your target audience. A well-crafted Easter promotion should feel like a natural extension of your brand, not a forced attempt to capitalise on a traditional holiday.
2. Pastel lift to your website
For some, an easy way to get into the Easter vibes is to give your website a quick colour makeover. Think pastel pinks, greens, blues and yellows. The best part is unlike other marketing channels, you have complete control over your website and how it looks.
Canva is a great tool to use to create a new Easter website banner. They have some great templates to get inspiration from or look at how Haigh’s Chocolates have showcased their Easter treats on their homepage during the season. We think they have done a smashing job of balancing an Australian Easter (especially with their Easter bilbies) and still making it feel festive and seasonal.
If you’re in the US, for example, your Easter would look a lot different to that in Australia, so updating a banner is a simple way to mix the season and occasion together.
You can create a new landing page in HubSpot (which we can always help you with!) or any website platform you use. This will let the Easter theme shine while maintaining your brand identity.
Remember to make sure that any website modifications are mobile-friendly, as many people will be shopping from their phones.
3. Competitions or giveaways
There is still enough time left to launch a competition or giveaway to engage your audience. If you have the time and technology, you could try a more interactive competition like hiding digital “eggs” with prize codes throughout your website for people to find.
Or if you own a brick and mortar store, you could host an IRL Easter egg hunt and promote it all over your social media just like outdoor retailer BCF have done with their store-based Easter egg hunts.
User-generated competitions are also very much a thing. The great part about this approach is you’re tapping into your audience’s followers as well. Plus, they are generating content that you can repurpose on your own social channels.
Look at ways that you could collaborate with another brand on Instagram to extend your reach even further as well. Cross-promotions can significantly amplify your competition's visibility.
4. Founder generated content and employee generated content
User generated content is valuable. However, it's also important to highlight the people behind your brand. This helps create a real connection. Founder and employee-generated content humanises your business and builds deeper trust with your audience.
Have your employees share their Easter traditions or what they are doing over the long weekend.
You could add a little Easter egg surprise to everyone’s orders placed during a specific time. Film the Founder adding them to the orders. Then, share the video on social media.
Make sure your employees are comfortable being featured and provide them with guidance on the brand messaging and the campaign purpose while still allowing them to show off their own authentic personalities.
5. Add in some Easter flavour
If you are a product brand, add the flavours (or smells) of Easter to your product line temporarily.
McDonald’s Australia have their Hot Cross Bun McFlurry, Kmart has the Hot Cross Bun Candle and for any South Australian locals, you can’t go past Ginny Pig Distillery’s Hot x Bun gin.
This approach may need longer-term planning if you make candles or gin, but it’s a fun way to bring Easter to life within your offerings.
Limited-edition Easter products can create excitement and urgency among your customers.
6. Social media campaigns to get people talking
You may not want to go as intense as Bakers Delight did with their recent campaign, but you can still launch a specific campaign and jump on the Easter bandwagon.
Fun fact: 71.3% of Australians prefer Traditional Hot Cross Buns over novelty flavours. So Bakers Delight launched a campaign titled, ‘Fad to Hide the Fakeness’ to advocate for authentic Hot Cross Buns over fad flavours. We can’t really say no to a Hot Cross Bun filled with Biscoff but it’s a clever way to get people talking.
Think about what you can do on social media to create some intrigue and get people joining a conversation around your industry during Easter.
When planning your social media campaign, make sure you have a content calendar in place. We suggest preparing your posts in advance and scheduling them so you can maintain consistency throughout the busy Easter period.
7. Easter PPC marketing
Pay-Per-Click (PPC) is a powerful way to reach new potential customers during the Easter period. Create a list of Easter-related keywords in your niche. Review the list and decide which keywords are best to use in your campaign to potentially lead to a higher return on investment.
What keywords are popular can also help you decide which style of marketing campaigns or advertising across other channels you may want to focus on.
Create Easter-themed ads and create specific landing pages to analyse the benefits to your brand hopping into the Easter holiday.
Also, make sure to set clear goals for your PPC campaigns before launching as your objectives will help guide through your keyword selection and ad copy.
Measuring Easter marketing success
After implementing these strategies, it’s important to measure if they worked and were effective in achieving your goals. Analysis can help you understand what worked and what didn’t and how to improve your approach for future seasonal campaigns.
Need support with your Easter marketing?
Planning and executing an Easter campaign can be overwhelming but we’re here to help you implement any or all these strategies for your brand. From developing an entire digital strategy to social media marketing and PPC, we can help you maintain a consistent brand across all channels, create genuine connections and have some fun while doing it.
Connect with us and see how we can help your brand get in the Easter spirit.
Hoppy Easter!
