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All the latest updates, news, events, research and helpful content from Refuel Creative.

How to ask for a testimonial from a client - 4 practical steps

Posted by Anna Butler on Nov 26, 2020. Reading time is 9 min 0 Comment

Have you ever looked at the customer testimonial page of some businesses and wondered how they get such amazing, detailed testimonials from their clients? The short answer: they ask!

Seems simple and obvious, but if asking for testimonials leaves you feeling intimidated or desperate, we’ll walk you through how to get customer testimonials with effortless dignity and grace.

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International Computer Security Day 2020

Posted by Anna Butler on Nov 23, 2020. Reading time is 9 min 0 Comment

Sure, this might not be one of the most cutesy or heart-warming days of the year, but it’s definitely one of the important ones. Also called Cyber Security Day or Internet Security Day, every 30 November, the international community attempts to raise awareness about computer security issues.

So let’s dive into the matrix to look at what some of those protocols are, and what tools you can use to fend off cyber-attacks from malicious software and wealthy Nigerian princes.

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What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 10 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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