Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

The Apple vs Facebook data privacy showdown and you!

Posted by Anna Butler on Feb 17, 2021. Reading time is 7 min 0 Comment

In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.

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The Media Bargaining Code Showdown: Google vs Australia

Posted by Julia Foley on Feb 10, 2021. Reading time is 6 min 0 Comment

Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.

Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.

Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.

In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.

Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.

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What are the benefits of personalising my email campaigns?

Posted by Anna Butler on Jan 15, 2021. Reading time is 7 min 0 Comment

Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.

With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.

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What is email marketing and how do I build an email list?

Posted by Anna Butler on Jan 07, 2021. Reading time is 10 min 0 Comment

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.

If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.

Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.

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Regifting 7 of our most popular blogs from 2020

Posted by Anna Butler on Dec 13, 2020. Reading time is 3 min 0 Comment

Looking for a little light reading over the holiday season? We’ve pulled together 7 of our most popular blogs to add to your reading list, just in case you missed them earlier in the year.

 

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Using buyer personas to improve your marketing

Posted by Andrea Pelizzari on Aug 27, 2020. Reading time is 6 min 0 Comment

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!

This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.

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What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 10 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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What is Marketing Automation and why do you need it?

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 9 min 0 Comment

If you haven’t heard of marketing automation yet, you might as well have been living under a rock! 

As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes”. 

Simple enough to understand right? Well if this has already captured your curiosity, listen in. 

There is so much more to learn about what this can do for your business.

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Simple not-for-profit Google Ads with Google Ads Express

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 3 min 0 Comment

As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.

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