Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Rubina Carlson Jul 22, 2021 4:02:38 PM 30 min read

Recapping Social Media Day X Digital Adelaide 2021

What a conference!  2 full days. 15 expert speakers. 150 marketing/communication professionals. Endless notes. This year at Social Media Day X Digital Adelaide, we heard from some of the best social media and digital marketers from South Australia. ...
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Ryan Jones Apr 30, 2021 4:00:00 PM 12 min read

Our 5 HubSpot integrations for Sales

HubSpot is the go-to sales tool for individuals and teams of sales professionals, and with these integrations, your business will be unstoppable. We’ve narrowed down 5 of our favourite apps for sales (in no particular order) so you can make the best ...
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Anna Butler Feb 17, 2021 11:03:13 AM 12 min read

The Apple vs Facebook data privacy showdown and you!

In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.
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Ryan Jones Feb 10, 2021 12:15:00 PM 10 min read

The Media Bargaining Code Showdown: Google vs Australia

Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation ...
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Anna Butler Jan 15, 2021 2:22:57 PM 12 min read

What are the benefits of personalising my email campaigns?

Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever ...
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Anna Butler Jan 7, 2021 2:21:00 PM 16 min read

What is email marketing and how do I build an email list?

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience. ...
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Anna Butler Dec 14, 2020 10:00:15 AM 5 min read

Regifting 7 of our most popular blogs from 2020

Looking for a little light reading over the holiday season? We’ve pulled together 7 of our most popular blogs to add to your reading list, just in case you missed them earlier in the year.  
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Andrea Pelizzari Aug 27, 2020 3:05:52 PM 10 min read

Using buyer personas to improve your marketing

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss! This is what happens when you create content without ...
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Anna Butler Aug 21, 2020 10:23:10 AM 15 min read

What are pillar pages and why do they matter?

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy. Soon you’ll have the information you need ...
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Anna Butler Aug 9, 2020 11:01:31 AM 17 min read

Expand your market reach with BigCommerce

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up ...
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Connor Jacobssen Apr 22, 2020 1:38:45 PM 14 min read

What is Marketing Automation and why do you need it?

If you haven’t heard of marketing automation yet, you might as well have been living under a rock!  As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and ...
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Connor Jacobssen Apr 22, 2020 1:38:05 PM 5 min read

Simple not-for-profit Google Ads with Google Ads Express

As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through ...
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