Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Using buyer personas to improve your marketing

Posted by Andrea Pelizzari on Aug 27, 2020. Reading time is 6 min 0 Comment

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!

This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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What is Marketing Automation and why do you need it?

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 9 min 0 Comment

If you haven’t heard of marketing automation yet, you might as well have been living under a rock! 

As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes”. 

Simple enough to understand right? Well if this has already captured your curiosity, listen in. 

There is so much more to learn about what this can do for your business.

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Simple not-for-profit Google Ads with Google Ads Express

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 3 min 0 Comment

As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.

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Setting achievable marketing goals for the new year

Posted by Connor Jacobssen on Apr 17, 2020. Reading time is 6 min 0 Comment

Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".

This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.

How do we know what is working, what is performing? Are we working well? Is our marketing working?

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7 questions to help choose the right eCommerce platform

Posted by Jasmine Kurda on Apr 14, 2020. Reading time is 7 min 0 Comment

So you’re starting an eCommerce business - congratulations! You have an idea, a product or a service - now you need a platform to help you reach your customers. With so many options on the market for selling online, how do you choose the best eCommerce platform for your business?

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Top 10 PPC tips for advertisers in Australia & New Zealand

Posted by Ryan Jones on Feb 22, 2020. Reading time is 10 min 0 Comment

Did you miss our recent webinar with WordStream? It was chock full of our top 10 PPC tips for those running Google, Bing and Facebook ads in Australia and New Zealand.

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4 Web Design Essentials to Maximise the User Experience

Posted by Liina Puusepp on Jan 20, 2020. Reading time is 12 min 0 Comment

Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good. 

Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!

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Why Inbound Marketing is the new Outbound Marketing

Posted by Ryan Jones on Jan 20, 2020. Reading time is 9 min 0 Comment

No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.

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Marketing technologies that revolutionised the last decade

Posted by Ryan Jones on Dec 21, 2019. Reading time is 19 min 0 Comment

Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.

The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!

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