Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

What are the benefits of personalising my email campaigns?

Posted by Anna Butler on Jan 15, 2021. Reading time is 7 min 0 Comment

Email marketing campaigns - Part 2

 

Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.

With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.

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What is email marketing and how do I build an email list?

Posted by Anna Butler on Jan 07, 2021. Reading time is 10 min 0 Comment

Email marketing campaigns - Part 1

 

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.

If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.

Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.

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Regifting 7 of our most popular blogs from 2020

Posted by Anna Butler on Dec 13, 2020. Reading time is 3 min 0 Comment

Looking for a little light reading over the holiday season? We’ve pulled together 7 of our most popular blogs to add to your reading list, just in case you missed them earlier in the year.

 

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Using buyer personas to improve your marketing

Posted by Andrea Pelizzari on Aug 27, 2020. Reading time is 6 min 0 Comment

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!

This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.

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What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 10 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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What is Marketing Automation and why do you need it?

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 9 min 0 Comment

If you haven’t heard of marketing automation yet, you might as well have been living under a rock! 

As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes”. 

Simple enough to understand right? Well if this has already captured your curiosity, listen in. 

There is so much more to learn about what this can do for your business.

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Simple not-for-profit Google Ads with Google Ads Express

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 3 min 0 Comment

As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.

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Setting achievable marketing goals for the new year

Posted by Connor Jacobssen on Apr 17, 2020. Reading time is 6 min 0 Comment

Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".

This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.

How do we know what is working, what is performing? Are we working well? Is our marketing working?

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7 questions to help choose the right eCommerce platform

Posted by Jasmine Kurda on Apr 14, 2020. Reading time is 7 min 0 Comment

So you’re starting an eCommerce business - congratulations! You have an idea, a product or a service - now you need a platform to help you reach your customers. With so many options on the market for selling online, how do you choose the best eCommerce platform for your business?

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