The challenges
With the Costco opportunity on the horizon, the pressure was on to scale quickly, yet the client was understandably cautious about increasing spend when previous efforts had yielded diminishing returns. This required us to find a way to prove scalability without risking significant capital on unproven tactics.
We adapted our approach by implementing a quick win methodology, monitoring campaign performance at a granular level to identify top-performing creative and audiences immediately. By proactively cutting wasteful spend and doubling down on what worked, we were able to demonstrate consistent profitability in real time.
