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Decorfaure: Lighting up the online homewares market

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Decorfaure is a unique online retailer specialising in a curated collection of decor, lighting, and homewares. They offer more than just products; they provide design inspiration and unique accents to help customers create a home that reflects their personal style.

With our (SLAM Strategy) extensive experience in transforming eCommerce businesses, we partnered with Decorfaure to unlock their full digital potential.

Our work focused on implementing a comprehensive, performance-based advertising strategy tailored to their specific needs. We were able to leverage our expertise to not only drive significant growth but also to solidify Decorfaure's position as a serious competitor in the Australian online homewares market.

What was their problem?

Decorfaure came to us (SLAM Strategy) with a clear and frustrating problem. They had reached a significant plateau in their business. Their revenue and Return on Ad Spend (ROAS) had stalled. Put simply, they were stuck, unable to push past a certain revenue level. This was limiting their ability to scale and truly compete in the competitive online homewares market.

This stagnation was causing a number of tangible pain points. They were spending money on ads but not seeing the proportional growth needed to justify further investment.

Their campaigns were inefficient, causing each extra dollar spent to yield no profitable return and creating uncertainty about expansion. Decorfaure knew there was a larger market to capture, but they lacked the strategic expertise to unlock it.

 

Their needs

Decorfaure's immediate needs were to break through their revenue bottleneck and identify a scalable, profitable advertising model. They needed an agency that could not only optimise their current efforts but also design a comprehensive strategy to transform their online presence and propel their brand to the next level of growth.

  • They needed to overcome stagnant revenue and ROAS to scale their business profitably.
  • We needed to ensure a ROAS of 6x or higher to guarantee a sustainable and highly profitable advertising model as they expanded.

What we did

We devised and implemented a comprehensive, multi-channel pay-per-click strategy that went beyond standard ad management. Our approach focused on a full-funnel strategy, ensuring we were reaching customers at every stage of their buying journey.

PPC advertising

Meta ads

We leveraged the highly visual nature of Facebook and Instagram, using Stories and Reels, to drive both brand awareness and direct conversions. Our strategy focused on captivating and vibrant ad creatives that highlighted Decorfaure's distinctive homewares and lighting.

Combining increasing the top of funnel expenditure with on-brand messaging, we were able to increase the volume of qualified customers coming through the sales funnel process. Ultimately, this led to an increased sales volume and better targeting for more top of funnel opportunities.

The challenges

The primary challenge we faced with Decorfaure was operating with fairly low margins. This made it difficult to secure a sufficient advertising budget to effectively push people through the sales funnel. We had to persuade the client to raise their budget enough for proper scaling.

The commission-based model helped us to focus our goals on what the client most wanted. It meant we were able to identify quick win opportunities early on as well as create long-term opportunities at the same time.

This built trust and demonstrated the value of a larger investment before it was made, helping us secure the funds needed for significant growth.

The results

The strategic investment quickly paid off.

Within just 30 days, we achieved a 650% ROAS. This was a clear indicator of the campaign's profitability and efficiency.

The success was driven by a 300% increase in clicks and a 600% increase in conversions.

Ultimately, these efforts led to a 500% increase in sales, proving that with the right strategy and budget, Decorfaure could successfully break through their revenue plateau and unlock their full growth potential.

Conclusion

When Decorfaure came to us, they were facing a frustrating problem. They were stuck at a revenue and ROAS ceiling that was holding their business back. By relying on our expertise and using a pay-for-performance model, we showcased the effectiveness of a strategic, well-funded advertising strategy.

Our multi-channel PPC campaign, focused on dynamic creative and a full-funnel strategy, delivered exceptional and immediate results.

Within just 30 days, we successfully shattered their previous limitations. We not only fulfilled their need for profitable growth but also demonstrated that Decorfaure can compete in a crowded market.

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