Lovewell: Formulating the perfect path to profit

Google Ads Digital marketing Case Studies Pay-per-click advertising (PPC) Pay-for-performance advertising ROAS Increase Digital Advertising ROAS Meta Ads Retail

What was their problem?

Despite having strong brand foundations, Lovewell was struggling to scale. They turned to SLAM Strategy, Refuel’s performance and growth division, to overcome a long-standing performance plateau.

Despite offering premium, nutrient-dense supplements, they found themselves completely unable to scale their advertising efforts. No matter how they adjusted their creative or tweaked their targeting, they were consistently stuck at a 3x to 4x Return on Ad Spend (ROAS). This wasn't just a number. It was a bottleneck that was preventing reaching the numbers they needed to grow.

This plateau created a significant pain point. Lovewell couldn’t increase its budget without immediately seeing diminishing returns.

What we did

We implemented a multi-channel strategy that focused on optimising the entire sales funnel. By balancing high-impact brand building with precision-targeted messaging, we transformed their digital presence into a sustainable engine for growth.

PPC advertising

Google ads

We captured high-intent shoppers by optimising Google Shopping feeds for health-conscious queries and launching targeted Search Ads. A strategic remarketing layer reengaged past visitors to keep the brand top-of-mind and increase conversion rates.

Meta ads

We built brand authority using Facebook Reels that showcased product benefits in a native, scroll-stopping format. Customer-centric ad copy highlighted Lovewell’s organic and nutrient-dense values, effectively resonating with health-conscious families.

We used Reels to introduce the brand to new audiences and Story Ads to capture existing followers. This approach created personal connections that significantly improved click-through rates and brand trust.

The results

The results of our strategic overhaul were both immediate and transformative. Within just eight weeks of launching the new campaigns, Lovewell achieved a staggering 1645% ROAS.

We also achieved significantly higher volumes of qualified engagement, evidenced by a 94.34% increase in clicks.

This increase in interest was successfully captured by the optimised sales funnel, resulting in a 62.50% increase in the total number of conversions.

This growth proved that we hadn't just increased visibility, but had fundamentally improved the efficiency of the entire customer journey, providing Lovewell with the scalable, profitable foundation they needed to dominate the national wellness market.

Conclusion

Lovewell had a great product and loyal fans but reached a point where they couldn't grow. By fixing their sales funnel and using a precise strategy across Google and Meta, we broke through their performance ceiling.

We achieved a 16x ROAS in only eight weeks and saw a huge jump in customer interest. By targeting specific types of people, we built a powerful sales engine.

Lovewell now has the solid, profitable foundation needed to grow and share their clean, organic supplements with a much larger audience.

Lovewell: Formulating the perfect path to profit

What was their problem?

Their needs