For many of us, a website redesign is one of the biggest and most important projects we undertake for our organisation. Your website is your main shopfront. It's the way you sell your products and find your customers. So it's vital to get it right.
Do you know how your web content is delivered to the world?
Chances are, you're using a content management system (CMS) without even knowing it! Most modern website development platforms are CMS' or have CMS capabilities that allow you to control what the outside world sees on your site.
10 years ago we were all watching prime time TV daily, playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players. The world has since gotten much more complex with new devices, technologies, networks and products being released every year.
Over the last decade, search engines have been growing up. What was once mostly Wikipedia pages and badly written sites from the 90’s has now become an endless stream of information.
Search engines have become much better at knowing what their users are looking for. They can sift through thousands of articles, web pages and blogs in a millisecond to present you with their top suggestions. And, for the people writing those pages, the goal is to be one of those top results.