We covered understanding your website performance on the blog last month, but once you understand your website performance, how can you improve your performance?
Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.
With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.
One of the first things we do when we start working with a client is ask them what their goals are.
We all have goals and KPIs for our organisations. Whether we’ve set them ourselves, or they’re passed down from a board, or management, these goals help us understand if we’re succeeding, if we’re winning our marketing battle.
Whether your company is just starting out, or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimised keywords and Pay Per Click Advertising is a crucial part of attracting the right customers.
If these pillars of digital marketing have your head spinning - don’t get too frazzled, that's where we come in! Refuel Creative can help you master these vital tools and provide you with strategic marketing and technology advise so that you can concentrate on what you do best.