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All the latest updates, news, events, research and helpful content from Refuel Creative.

The Media Bargaining Code Showdown: Google vs Australia

Posted by Julia Foley on Feb 10, 2021. Reading time is 6 min 0 Comment

Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.

Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.

Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.

In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.

Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.

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Submitting your website to search engines to improve SEO

Posted by Adam Schwarz on Aug 26, 2020. Reading time is 9 min 0 Comment

Not sure why you'd submit your website to search engines? Who does it or how? These are all good questions and questions we’re going to be answering right here. These simple steps can provide a significant improvement in your search engine optimisation.

So let’s get into it, starting with...

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What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 10 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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Become our new Social and Digital Advertising Consultant!

Posted by Ryan Jones on Apr 07, 2020. Reading time is 5 min 0 Comment

In these challenging times, digital advertising and sales is an essential tool for businesses. If you’re experienced in paid search and looking for a new challenge, you could be our new Digital Advertising Consultant.

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How to write a blog post for beginners

Posted by Adam Schwarz on Oct 14, 2019. Reading time is 8 min 0 Comment

How on earth do I go about writing a blog?

A few days ago, Ryan asked us to start writing blogs, so we could share our areas of expertise and the community could get to know the people behind the work.

So, I sat down at my computer, put some music on, opened up a fresh Google Doc… and realised I have no idea how to write a blog. I’m not even sure where to start. I’m not a blogger, I’m a designer for Pete's sake!

After agonising over it for a few days I realised I had the perfect topic for my first blog; A Beginners Guide To Writing Blogs. If you’re reading this, chances are you’re in the same boat as me right now.

It’s my hope that by the end of this blog, we’ll both walk away with a better understanding of how to do this.

For the sake of both my own sanity and yours, I’m going to try and keep this as simple as possible.

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Write Blog Titles That Will Lure Your Readers In

Posted by Liina Puusepp on Sep 27, 2019. Reading time is 11 min 0 Comment

Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.

And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?

Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?

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Free Google SEO Tools to Boost Your Search Rankings

Posted by Ryan Jones on Aug 22, 2019. Reading time is 14 min 0 Comment

There’s no way around it: SEO is the most cost-effective way of promoting your business. And unlike other methods, SEO keeps bringing in results a long time after you’ve set up your website.

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What is Search Engine Optimisation?

Posted by Ryan Jones on Mar 26, 2019. Reading time is 7 min 0 Comment

If you run a website, or your business has a website, you must have heard the phrase “search engine optimisation” at least a few times.

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The basics of technical SEO

Posted by Ryan Jones on Oct 23, 2018. Reading time is 13 min 0 Comment

With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).

This means developing strategies for search engine optimisation (SEO), such as publishing remarkable and unique content, building a network of authoritative backlinks, and utilising keywords strategically. But that's only part of the SEO equation. Your search engine optimisation strategy should never overlook the importance of technical SEO.

In this article, we have created a checklist of necessary technical optimisation steps to ensure your site is found, understood, and shown to your intended audience by their chosen search engines. Examine this list with a critical eye, focused on finding places where you can improve your site or your company’s practices to push yourself to the top of the search engine result pages.

You can also use Google Search Console to get an in-depth look at how your site performs online to give you a better idea of areas where improvement may be required. This guide will give you a rundown of the basics of technical SEO, processes involved, and tips and tricks for how you can implement a technical SEO strategy for your own business to improve customer relationships, online authority and revenue.

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