In these challenging times, digital advertising and sales is an essential tool for businesses. If you’re experienced in paid search and looking for a new challenge, you could be our new Digital Advertising Consultant.
Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?
There’s no way around it: SEO is the most cost-effective way of promoting your business. And unlike other methods, SEO keeps bringing in results a long time after you’ve set up your website.
If you run a website, or your business has a website, you must have heard the phrase “search engine optimisation” at least a few times.
With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).