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Over the last decade, search engines have been growing up. What was once mostly Wikipedia pages and badly written sites from the 90’s has now become an endless stream of information.
Search engines have become much better at knowing what their users are looking for. They can sift through thousands of articles, web pages and blogs in a millisecond to present you with their top suggestions. And, for the people writing those pages, the goal is to be one of those top results.
Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?