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All the latest updates, news, events, research and helpful content from Refuel Creative.

What is Marketing Automation and why do you need it?

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 9 min 0 Comment

If you haven’t heard of marketing automation yet, you might as well have been living under a rock! 

As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes”. 

Simple enough to understand right? Well if this has already captured your curiosity, listen in. 

There is so much more to learn about what this can do for your business.

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Our favourite HubSpot updates in June

Posted by Andrea Pelizzari on Jun 21, 2019. Reading time is 4 min 0 Comment

Each month HubSpot implements new changes based on the feedback provided by users. Here are our favourite updates for this month!

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Tips for starting your first email marketing campaign

Posted by Ryan Jones on Dec 10, 2018. Reading time is 12 min 0 Comment

Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.

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Getting started with marketing automation isn’t as hard as you think

Posted by Ryan Jones on Dec 05, 2018. Reading time is 12 min 0 Comment

Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.

With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.

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