If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.
2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.
When I started this business, I underestimated the value of a lot of formal structures. Things like vision and mission statements and documented processes seemed unnecessary when working from home. My dogs were my colleagues. They didn't care about values as long as they got their food and a scratch behind the ear.