Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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Setting achievable marketing goals for the new year

Posted by Connor Jacobssen on Apr 17, 2020. Reading time is 6 min 0 Comment

Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".

This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.

How do we know what is working, what is performing? Are we working well? Is our marketing working?

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7 Corporate Video Marketing Ideas

Posted by Ryan Jones on Jan 21, 2020. Reading time is 11 min 0 Comment

If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.

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Top 5 highlights for Refuel in 2019

Posted by Ryan Jones on Jan 03, 2020. Reading time is 8 min 0 Comment

2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.

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Building your value statement & organisation culture

Posted by Ryan Jones on Dec 15, 2019. Reading time is 12 min 0 Comment

When I started this business, I underestimated the value of a lot of formal structures. Things like vision and mission statements and documented processes seemed unnecessary when working from home. My dogs were my colleagues. They didn't care about values as long as they got their food and a scratch behind the ear.

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