We’ve all been at the receiving end of poor customer service at some point in our lives. If you haven’t, you’re certainly one of the lucky ones!
Those who have, know just how frustrating it can be when you get the runaround or transferred from one person to another. Failing to help your customers or guiding them in the wrong direction is a big no-no! It throws out major red flags for incompetence and is simply, bad business.
There is a fine line between taking your time to respond to clients and responding too quickly. Quick responses may set unrealistic expectations and yet on the flip side, taking too long can mean you risk losing that client. Good customer service is about being prompt, comprehensive, client-focused, and streamlined. It’s about finding a perfect balance.
Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.
If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.
Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".
This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.
How do we know what is working, what is performing? Are we working well? Is our marketing working?
If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.
2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.
When I started this business, I underestimated the value of a lot of formal structures. Things like vision and mission statements and documented processes seemed unnecessary when working from home. My dogs were my colleagues. They didn't care about values as long as they got their food and a scratch behind the ear.
But as you grow, these things that you think only big business need become far more valuable for your business. Things like value statements are easy to overlook when you're small. When you're a one or two-person organisation, it doesn't matter, right? It's one of those things bigger businesses need.
Then one day, you find yourself with a team of 8 from varying backgrounds and experience levels, and it's suddenly much more relevant. And urgent.
We overlook it because we think values don't matter as much as the ability to do the job. We believe in a small team we're all on the same page because we communicate so much. Or at least I did. I assumed this was the case for the longest time.