Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.
With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.
Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.
If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.
Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.
Have you recently been advised by MailChimp that your account will be upgraded due to the number of contacts on your mailing list? Can you no longer have multiple users accessing your account? You might be looking into alternatives before handing over your credit card details to ensure that their paid platform really is the best fit for your business.
Well, you might just be in luck.
What MailChimp has taken away, HubSpot has just delivered.
In September, HubSpot announced it was making some pretty huge changes to its platforms and adding some pretty major features to its free tools.
Each month HubSpot implements new changes based on the feedback provided by users. Here are our favourite updates for this month!
Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.
Let’s have a look at some simple marketing tips and techniques to help ensure every email you send not only looks great but gets opened, read and acted on by your subscribers.