Social media has revolutionised how we connect with others. No longer just a way to keep in touch with what our family members were up to on the weekend, social networking has become a powerful marketing and sales channel.
From lead generation to customer service, social media help us engage with people around the globe.
With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.
This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.
With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).
This means developing strategies for search engine optimisation (SEO), such as publishing remarkable and unique content, building a network of authoritative backlinks, and utilising keywords strategically. But that's only part of the SEO equation. Your search engine optimisation strategy should never overlook the importance of technical SEO.
In this article, we have created a checklist of necessary technical optimisation steps to ensure your site is found, understood, and shown to your intended audience by their chosen search engines. Examine this list with a critical eye, focused on finding places where you can improve your site or your company’s practices to push yourself to the top of the search engine result pages.
You can also use Google Search Console to get an in-depth look at how your site performs online to give you a better idea of areas where improvement may be required. This guide will give you a rundown of the basics of technical SEO, processes involved, and tips and tricks for how you can implement a technical SEO strategy for your own business to improve customer relationships, online authority and revenue.
Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.