Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".
This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.
How do we know what is working, what is performing? Are we working well? Is our marketing working?
So you’re starting an eCommerce business - congratulations! You have an idea, a product or a service - now you need a platform to help you reach your customers. With so many options on the market for selling online, how do you choose the best eCommerce platform for your business?
Did you miss our recent webinar with WordStream? It was chock full of our top 10 PPC tips for those running Google, Bing and Facebook ads in Australia and New Zealand.
Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good.
Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!
No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.
Clearly, traditional marketing tactics alone aren’t enough. Enter: inbound marketing.
Inbound marketing means connecting with potential customers by engaging with them on their own terms, in the online “places” where they already spend their time. Inbound marketing focuses on creating brand awareness and attracting new business through value-driven strategies such as content marketing, blogs, events, SEO and social media.
Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.
The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!
Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!
Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.
How on earth do I go about writing a blog?
A few days ago, Ryan asked us to start writing blogs, so we could share our areas of expertise and the community could get to know the people behind the work.
So, I sat down at my computer, put some music on, opened up a fresh Google Doc… and realised I have no idea how to write a blog. I’m not even sure where to start. I’m not a blogger, I’m a designer for Pete's sake!
After agonising over it for a few days I realised I had the perfect topic for my first blog; A Beginners Guide To Writing Blogs. If you’re reading this, chances are you’re in the same boat as me right now.
It’s my hope that by the end of this blog, we’ll both walk away with a better understanding of how to do this.
For the sake of both my own sanity and yours, I’m going to try and keep this as simple as possible.
A common frustration for a lot of businesses is knowing what marketing or sales activities make their phones ring. For trade businesses like plumbers and electricians, this is a particular problem, as customers like to call rather than fill out forms on a website.