Beyond the retainer: 12 ways we make growth happen

The standard agency model is built on risk. As a business owner, you pay a certain amount whether you grow or not. Even if an agency doesn’t meet any KPIs set out, you pay.

The common transactional relationship often leads to misalignment. The agency’s goal of billable hours supersedes your own goal of generating profitable revenue.

But our eCommerce growth partnerships (or commission-based performance model) are built differently. We believe that taking great care of your brand means every incentive and every process has the single goal of measurable, sustained success. At its core, is the simple message, pay for outcomes not advice. 

Here are 12 ways we approach every brand we touch that allows us to achieve performance others can't.

1. Prioritising evidence over hype

Proof before scale

Genuine confidence comes from verifiable data, not blind optimism. Everything we do must first deliver clear proof points. This methodical approach makes sure that when we increase spending, it is a smart choice based on facts. This greatly reduces the risk of your investment.

2. Commitment to clarity

End the attribution fog

Customers often have a complicated online journey before making a purchase. This can result in unclear data. We make sure we establish transparent Return on Ad Spend (ROAS) tracking. This commitment to clarity means your brand always has an unfiltered view of performance, enabling smart decisions.

3. Insulating financial flow

Strengthen your cash flow

Aggressive scaling shouldn't create financial strain. We structure our partnership to ensure that the timing of payouts never acts as a brake on growth. Our model is designed to support, rather than impede your brand's financial momentum.

4. Removing roadblocks proactively

Remove growth friction

As scaling occurs, brands can encounter challenges with technology, talent acquisition, or the speed of launching. You want a partnership that instantly identifies and resolves any friction points. This could mean fixing a key problem or filling a sudden talent gap. This helps keep your brand on track.

5. Focusing on market readiness

Improve speed to market

In eCommerce, timing is everything. Missing crucial seasonal or trend-based opportunities can cost your brand a huge amount of sales. We improve the speed at which we can get you to market. This means we streamline processes to get you ready, ensuring your brand is always positioned to capitalise on key opportunities exactly when they emerge. 

6. Unifying the strategy

End marketing fragmentation

Your brand's strategy should speak with one voice across all channels. We replace the common problem of disjointed, competing efforts with one coherent, cross-channel strategy. This unity ensures every element of the marketing mix works in powerful unison.

7. Maintaining creative vitality

Increase creative volume

The best ad strategies are constantly evolving. We continuously generate fresh, high-performing creative. This volume is necessary to avoid creative fatigue and ensure that marketing messages always resonate with the audience.

8. Immediate access to mastery

Close the skills gap

Growth shouldn't wait for recruitment cycles. Caring for a brand means giving immediate access to senior specialists and a proven success plan, enabling the brand to perform at a high level from the start.

9. Aligning operations for smooth sailing

Reduce operational fires

A holistic approach means integrating marketing with operational realities. By aligning fulfillment and inventory with campaign timing, we reduce emergencies and make daily operations much smoother.

10. Simplifying vendor relationships

Cut vendor drag

The administrative weight of managing multiple agencies can divert focus from your brand’s core business activities. We act as a single, dedicated team that knows eCommerce and your brand. 

11. Protecting internal focus

Reclaim your nights

We handle the essential monitoring and adjustments campaigns require across all time zones. This commitment helps the brand's internal team stay focused, reduce stress, and avoid distractions from late night optimisation.

12. Investment is tied to success

Pay for outcomes, not advice

When an agency's revenue is directly linked to your brand's growth, there is a powerful incentive to work smarter. This mutual investment defines a true performance partnership.

A partnership built on shared success

Taking great care of your brand is about more than just reporting on results. It involves a commitment to its success. 

The 12 pillars we've just talked about aren't simply a list of tasks. They represent the framework that ensures we're building a high-performing engine for growth. By focusing on alignment, transparency, and shared risk, we can build a long-term partnership. Our main goal is your brand’s performance and steady, profitable growth.