What's happening at Refuel Creative

The truth about Triple Whale vs Google Analytics 4 (GA4)

Stop guessing on your ad spend. Learn the technical differences between Triple Whale and Google...

HubSpot vs Salesforce vs Dynamics 365 vs Zoho

A guide of CRMs for business leaders who just want their revenue teams to win.

How to optimise Google Merchant Center for AI search

Finding products online has quietly changed. Learn how to optimise your Google Merchant Center feed...

9 MarTech governance practices to align IT and marketing

Master 9 MarTech governance practices that align IT and marketing. Refuel Creative shares data...

Who owns your data? Your guide to ad account access

Who owns your Google ad accounts? What about Meta? Learn why improper access chains on Google and...

HubSpot Revenue Hub: Commerce Hub goes AI-first

HubSpot Commerce Hub is now Revenue Hub. Skip the marketing spin with our honest, plain-English...

From chatbots to AI agents: How people are searching in 2026

Google Search has entered the era of AI Agents. Discover the 4 technical pillars your website needs...

10 reasons martech adoption fails in growing companies

Discover 10 reasons martech adoption fails in growing businesses and learn how to fix ROI,...

Mastering the new HubSpot sales workspace

This is your masterclass on the new HubSpot sales workspace as part of our HubSpot User Group...

The SEO matchmaker: How to actually get picked

Is AI changing SEO? Google's new guide says no. Discover why chasing AI search trends is a failing...

Who owns the code? Agency vs client IP rights

When building a website, clarity on ownership is essential. We explain the distinction between...

How we quote websites and why it’s not about page count

A one-size-fits-all cookie cutter approach to designing websites is not a great idea when it comes...