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All the latest updates, news, events, research and helpful content from Refuel Creative.

The Media Bargaining Code Showdown: Google vs Australia

Posted by Julia Foley on Feb 10, 2021. Reading time is 6 min 0 Comment

Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.

Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.

Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.

In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.

Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.

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A Basic Overview Of Google Data Studio

Posted by Jasmine Kurda on Jan 13, 2020. Reading time is 7 min 0 Comment

If you're anything like me, when I hear the word "data", I immediately feel dread in anticipation of the time it will take to pull out meaningful metrics. Data usually comes in the form of numbers, charts, tables and an overload of analytics. When you work in marketing, you need fast access to data to strategise and make the right decisions for your campaigns and inform clients of their ROI.

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A lesson in Google Ad Extensions

Posted by Ryan Jones on Dec 12, 2019. Reading time is 9 min 0 Comment

Google Ad Extensions are a pretty simple concept and are often misunderstood as being unnecessary. However, when it comes to Google ads, even the smallest additions can make all the difference. Think about it, when is an “extension” ever a bad thing?

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How to use Google for local businesses to find more clients

Posted by Ryan Jones on Sep 18, 2019. Reading time is 8 min 0 Comment

When was the last time you didn't use Google Maps to find your way to a location you hadn’t been before? We're all guilty of typing in a business name or searching for 'nearest coffee shop,' and using Google Maps to help get us there.

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