Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

The Animal Rehoming Service: A Google Ad Grants Case Study

Posted by Ryan Jones on Jun 10, 2020. Reading time is 5 min 0 Comment

A success story about a not-for-profit animal rehoming service, a digital marketing agency, some cute animals and Google Ad Grants.

The Animal Rehoming Service is a small not-for-profit organisation that aims to rehome animals into loving, lifelong homes. As a small organisation, founder Michaela Newell, realised that she needed help to achieve her goals.

Michaela’s goal was to increase awareness of her charity and help pets find new, loving families by harnessing the digital marketing solutions available to her. She wanted to increase TARS’ social media followers, their website traffic and sign-ups, we create more awareness of their services as solutions for people needing to rehome their pets.

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Simple Not-for-profit Google Ads with Google Ads Express

Posted by Connor Jacobssen on Apr 22, 2020. Reading time is 3 min 0 Comment

As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.

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Top 10 PPC tips for advertisers in Australia & New Zealand

Posted by Ryan Jones on Feb 22, 2020. Reading time is 10 min 0 Comment

Did you miss our recent webinar with WordStream? It was chock full of our top 10 PPC tips for those running Google, Bing and Facebook ads in Australia and New Zealand.

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What is retargeting & how does it work?

Posted by Andrea Pelizzari on Jan 14, 2020. Reading time is 11 min 0 Comment

What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?

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The Google Ads grant for not-for-profits

Posted by Ryan Jones on Jan 11, 2020. Reading time is 6 min 0 Comment

Google Ads, formerly known as Google AdWords, is an easy way to achieve awareness, website clicks and conversions. These ads tend to pop up when we're doing a Google search for products and services.

Many not-for-profits think they can’t afford to run a Google Ads campaign. But thanks to the Google Grant, they can!

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Join The Refuel Team As Our New SEO & PPC Consultant

Posted by Ryan Jones on Dec 05, 2019. Reading time is 4 min 0 Comment

We are on the lookout for the next member of our growing team. We need an experienced PPC Ads Strategist looking for the next step in their career. If that sounds up your alley - keep reading!

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Enhancing your eCommerce Ads with Google Shopping

Posted by Ryan Jones on Apr 02, 2019. Reading time is 6 min 0 Comment

Business owners know that the e-commerce industry is exploding in Australia. Whether you’re an experienced e-commerce business or considering capitalising on this fast-paced industry growth, you still look for every advantage you can get.

Google Shopping is a powerful tool to get in front of people looking for your products. By utilising effective Google Shopping Ad Campaigns, your products will be able to be seen by a larger and more diverse audience that you know are interested in your products. You must master Google Merchant Center to advertise on Google Shopping.

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Get the edge with free digital marketing certification

Posted by Ryan Jones on Feb 24, 2019. Reading time is 11 min 0 Comment

Last month we had a group of students from Ironwood Institute at Refuel HQ for some industry knowledge.

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25 top tools for managing digital marketing campaigns

Posted by Ryan Jones on Nov 02, 2018. Reading time is 17 min 0 Comment

The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.

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3 ways to improve ROI on ad spend in 30 minutes or less

Posted by Ryan Jones on Oct 29, 2018. Reading time is 7 min 0 Comment

A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.

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