Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.
Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.
Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.
In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.
Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.
A success story about a not-for-profit animal rehoming service, a digital marketing agency, some cute animals and Google Ad Grants.
The Animal Rehoming Service is a small not-for-profit organisation that aims to rehome animals into loving, lifelong homes. As a small organisation, founder Michaela Newell, realised that she needed help to achieve her goals.
Michaela’s goal was to increase awareness of her charity and help pets find new, loving families by harnessing the digital marketing solutions available to her. She wanted to increase TARS’ social media followers, their website traffic and sign-ups, we create more awareness of their services as solutions for people needing to rehome their pets.
As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.
Did you miss our recent webinar with WordStream? It was chock full of our top 10 PPC tips for those running Google, Bing and Facebook ads in Australia and New Zealand.
What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?
Google Ads, formerly known as Google AdWords, is an easy way to achieve awareness, website clicks and conversions. These ads tend to pop up when we're doing a Google search for products and services.
Many not-for-profits think they can’t afford to run a Google Ads campaign. But thanks to the Google Grant, they can!
We are on the lookout for the next member of our growing team. We need an experienced PPC Ads Strategist looking for the next step in their career. If that sounds up your alley - keep reading!
Business owners know that the e-commerce industry is exploding in Australia. Whether you’re an experienced e-commerce business or considering capitalising on this fast-paced industry growth, you still look for every advantage you can get.
Google Shopping is a powerful tool to get in front of people looking for your products. By utilising effective Google Shopping Ad Campaigns, your products will be able to be seen by a larger and more diverse audience that you know are interested in your products. You must master Google Merchant Center to advertise on Google Shopping.
How do you get training on industry-specific platforms and technologies when you haven't broken into the industry yet? Or you're a small business owner looking to learn how to market your own business?
There are some great free digital marketing courses you can take online. These offer certifications that are recognised in the industry and help you show your skills. These online marketing courses are delivered via online learning with video tutorials, so you can study when it suits you.
In some cases, these certifications are prerequisites for digital marketing roles. If you take these courses and earn these certifications, your resume will stand out from other candidates.
The certifications show that you are prepared to invest in your own learning, taking the initiative to improve your skills. This is important when you're graduating from your marketing degree. It would help if you had something on your resume to separate you from all the other graduates. If you're serious about becoming a marketer, taking accredited courses helps a prospective employer see that.
While certifications alone aren't a replacement for experience, they can help you secure marketing jobs.
You'll also get an excellent grounding in the fundamentals of digital marketing and online advertising, even if you don’t use the tools.
These free online digital marketing courses aren't just for students and job seekers either. Small business owners, entrepreneurs and marketing managers can benefit from the background knowledge.
Let's look at the free certifications we look for in Refuel Creative recruits.
The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.