Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Ryan Jones Feb 10, 2021 12:15:00 PM 10 min read

The Media Bargaining Code Showdown: Google vs Australia

Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation ...
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Ryan Jones Jun 10, 2020 9:30:40 AM 8 min read

The Animal Rehoming Service: A Google Ad Grants Case Study

A success story about a not-for-profit animal rehoming service, a digital marketing agency, some cute animals and Google Ad Grants. The Animal Rehoming Service is a small not-for-profit organisation that aims to rehome animals into loving, lifelong ...
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Connor Jacobssen Apr 22, 2020 1:38:05 PM 5 min read

Simple not-for-profit Google Ads with Google Ads Express

As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through ...
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Ryan Jones Feb 22, 2020 5:04:25 PM 16 min read

Top 10 PPC tips for advertisers in Australia & New Zealand

Did you miss our recent webinar with WordStream? It was chock full of our top 10 PPC tips for those running Google, Bing and Facebook ads in Australia and New Zealand.
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Andrea Pelizzari Jan 15, 2020 9:00:00 AM 17 min read

What is retargeting & how does it work?

What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?
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Ryan Jones Jan 12, 2020 9:00:00 AM 9 min read

The Google Ads grant for not-for-profits

Google Ads, formerly known as Google AdWords, is an easy way to achieve awareness, website clicks and conversions. These ads tend to pop up when we're doing a Google search for products and services. Many not-for-profits think they can’t afford to ...
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Ryan Jones Dec 5, 2019 2:26:53 PM 6 min read

Join The Refuel Team As Our New SEO & PPC Consultant

We are on the lookout for the next member of our growing team. We need an experienced PPC Ads Strategist looking for the next step in their career. If that sounds up your alley - keep reading!
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Ryan Jones Apr 2, 2019 11:39:00 AM 9 min read

Enhancing your eCommerce Ads with Google Shopping

Business owners know that the e-commerce industry is exploding in Australia. Whether you’re an experienced e-commerce business or considering capitalising on this fast-paced industry growth, you still look for every advantage you can get. Google ...
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Ryan Jones Feb 24, 2019 8:54:47 PM 28 min read

Get the edge with free digital marketing certification

How do you get training on industry-specific platforms and technologies when you haven't broken into the industry yet? Or you're a small business owner looking to learn how to market your own business? There are some great free digital marketing ...
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Ryan Jones Nov 3, 2018 10:13:00 AM 26 min read

25 top tools for managing digital marketing campaigns

The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your ...
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Ryan Jones Oct 29, 2018 2:45:00 PM 11 min read

3 ways to improve ROI on ad spend in 30 minutes or less

A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and ...
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Ryan Jones Sep 10, 2018 10:00:00 AM 2 min read

Free Adelaide event: Google Ad Grants for not-for-profits

Did you know that Google will give eligible not-for-profits and charities up to $10,000 per month in kind to spend on Google Ads? This can be a huge helping hand for charities looking to improve their digital presence. On 20 September, Ryan will be ...
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