--- title: "HUG: Frictionless sales with PandaDoc Proposal Software" description: Refuel Creative spoke with HubSpot trainer Peter Nicholls to discuss frictionless sales and the importance of using proposal software, such as pandadoc. image: https://www.refuelcreative.com.au/hubfs/typing.jpeg --- [Skip to content](https://www.refuelcreative.com.au/blog/hug-frictionless-sales-with-pandadoc-proposal-software#main-content) [![Refuel Creative](https://www.refuelcreative.com.au/hubfs/Refuel%20TM%20Logo%20-%20Colour/Monza%20Red%20Refuel%20Logo%20SVG%20Trademarked%20RGB.svg "Refuel Creative")](https://www.refuelcreative.com.au) [Let's work together ** ](https://www.refuelcreative.com.au/contact) ** Find your fast track to success - [Who we are ** ](https://www.refuelcreative.com.au/who-we-are) - [Our partners ](https://www.refuelcreative.com.au/who-we-are/our-partners) - [Our values ](https://www.refuelcreative.com.au/who-we-are/our-values) - [Meet the crew ](https://www.refuelcreative.com.au/who-we-are/meet-the-pit-crew) - [Join the team ](https://www.refuelcreative.com.au/who-we-are/join-the-team) - [What we do ** ](https://www.refuelcreative.com.au/what-we-do) - [Digital strategy ](https://www.refuelcreative.com.au/what-we-do/digital-strategy) - [Marketing automation ](https://www.refuelcreative.com.au/what-we-do/marketing-automation) - [HubSpot CRM implementation ](https://www.refuelcreative.com.au/what-we-do/hubspot-crm-implementation) - [Analytics and reporting ](https://www.refuelcreative.com.au/what-we-do/analytics-and-reporting) - [Web design and development ](https://www.refuelcreative.com.au/what-we-do/web-design-and-development) - [Managed WordPress hosting ](https://www.refuelcreative.com.au/what-we-do/managed-wordpress-hosting) - [SEO ](https://www.refuelcreative.com.au/what-we-do/search-engine-optimisation) - [Google Ads and PPC advertising ](https://www.refuelcreative.com.au/what-we-do/google-ads-and-ppc-advertising) - [Digital advertising and P4P ](https://www.refuelcreative.com.au/what-we-do/digital-advertising) - [Social media marketing ](https://www.refuelcreative.com.au/what-we-do/social-media-marketing) - [Content marketing ](https://www.refuelcreative.com.au/what-we-do/content-marketing) - [Video production ](https://www.refuelcreative.com.au/what-we-do/video-production) - [Email marketing ](https://www.refuelcreative.com.au/what-we-do/email-marketing) - [Training and speaking ](https://www.refuelcreative.com.au/what-we-do/training-and-speaking) - [Smart phone systems ](https://www.refuelcreative.com.au/what-we-do/smart-phone-systems) - [AI and automation ](https://www.refuelcreative.com.au/what-we-do/ai-and-automation) - [Our work ** ](https://www.refuelcreative.com.au/case-studies) - Resources - [Blog ](https://www.refuelcreative.com.au/blog) - [Downloads and resources ](https://www.refuelcreative.com.au/resources) - [Glossary ](https://www.refuelcreative.com.au/glossary) - [Events ** ](https://www.refuelcreative.com.au/events) ### Let's get started - [Set up a meeting ** ](https://www.refuelcreative.com.au/contact) - [Call us on 1300 699 742 ** ](tel:%20+611300699742) - [Get in touch online ** ](https://www.refuelcreative.com.au/contact) - [Submit a support ticket ** ](https://www.refuelcreative.com.au/help/portal/new) - [Login ** ](https://www.refuelcreative.com.au/_hcms/mem/login?redirect_url=https://www.refuelcreative.com.au/) - [Sign up ** ](https://www.refuelcreative.com.au/_hcms/mem/register?redirect_url=https://www.refuelcreative.com.au/) - [Help ** ](https://www.refuelcreative.com.au/help) [** ](https://www.facebook.com/refuel.digital/) [** ](https://www.instagram.com/refuelcreative/) [** ](https://www.linkedin.com/company/refuel-creative/) [** ](https://www.threads.net/@refuelcreative) [** ](https://www.tiktok.com/@refuelcreative) [** ](https://twitter.com/refueldigital) [** ](https://www.youtube.com/@refuelcreative) Stay updated with everything Refuel Subscribe ** ![](https://www.refuelcreative.com.au/hubfs/typing.jpeg) Share this article Subscribe ** # HUG: Frictionless sales with PandaDoc Proposal Software ![](https://www.refuelcreative.com.au/hubfs/typing.jpeg) [Sam Hutchinson](https://www.refuelcreative.com.au/blog/author/sam-hutchinson) • Published: 23 September 2021 Last updated: 28 September 2021 [HUG](https://www.refuelcreative.com.au/blog/tag/hug) We invited all HUG chapter members to join us for an online session on a timely and relevant topic for our members, so we can all learn and share our experiences as a group, along with a guest presenter. In June, we spoke to Certified HubSpot trainer and Inbound marketing guru, Pete Nicholls about the benefits of modern business proposal software and how it can save you time and money when deployed successfully. Pete runs a Platinum HubSpot Agency that operates in over ten countries, making him an expert at getting those deals signed and delivered in an eye-catching and professional manner. Proposal writing can be a time-consuming and daunting process. If you're using word documents and emails to write your proposals, this can lead to hours in editing time, with these proposals requiring you to stitch old proposals and quotes together, double check all the correct information is there, and remember to attach any relevant documents to the email. ![typing on computer](https://www.refuelcreative.com.au/hs-fs/hubfs/typing.jpeg?width=795&name=typing.jpeg) When delivering your proposals and quotes, it's crucial that you look as professional and organised as possible - one misstep and you can lose a client in a heartbeat. That being said, the daunting and time-consuming nature of proposal writing is soon to be a thing of the past. While there are several different business proposal tools you can use, we focussed on PandaDoc quotes and demonstrated how the software can streamline the business proposal writing process, ensuring all your proposals are accurate, professional, and composed in a fraction of the time it would normally take you to create them. For those who aren't familiar, PandaDoc is a piece of intuitive software that takes the time and stress out of proposal writing. With an intuitive drag and drop editor and content library. PandaDoc can unshackle you from hours of proposal writing, freeing up your time for either more important business time or some much deserved chill time. Here is a quick breakdown of what we learned during the HUG event with Pete Nicholls: [via GIPHY](https://giphy.com/gifs/break-dancing-breakin-2-electric-boogaloo-XaguFkqI9zqla) - Proposal writing is a time-consuming process that is open to human error. - Proposal writing software such as PandaDoc can streamline your proposals, allowing you to save time and make fewer mistakes. - A demonstration of PandaDoc showed off the intuitive drag and drop editor in full force. ### ✨ Modern businesses need better proposals During the HUG event, Peter gave his three foundational principles for better proposals, one of which was known as 'swords'. The name of this principle relates to the old saying 'don't bring a sword to a gunfight.' In other words, you don't want to be using PDFs, Word Docs, and emails as proposal tools in this day and age. Not only could using these methods look unprofessional to some clients, but it can also be severely time-consuming and requires you to edit out sections of old client information, double check all the information in the document is up-to-date, and ensure the document is actually attached to the email.     ### 🤔 What is Proposal Management Software? Proposal management software can transform your business and catapult it to new heights. With Proposal Management Software, you can build unique and relevant proposals that only apply to the customer you're targeting. Another of Peter's fundamental principles was called Boiled Ham. This aspect warns against over use of boilerplates in proposals. Not only does this make the customer feel as though the document wasn't built for them, but it also makes you look less professional. Peter argues that boilerplates should be kept to an absolute minimum, allowing you to personalise your proposals as much as possible and make them appear more welcoming than cookie-cutter, boilerplate text would manage.     ### 🤷 How do you choose the right proposal software tool for you?  The third and final of Peter's foundational principles states that 100% may equal 0%. What Peter means by this is that simply deploying PandaDoc or DocuSign software isn't enough, a 100% percent deployment may result in 0% returns if the proposal software isn't used to its full potential and in a manner that suits your business. PandaDoc has an intuitive drag and drop editor that makes writing a good proposal a breeze, in addition to inbuilt safeguards that will prevent you from making common mistakes when completing your proposals.   ### 💸 Better Proposal Software means Frictionless Sales Friction in the sales process not only affects potential deals and slows the momentum in your Inbound flywheel, but it can also waste your own time. Perfecting the use of proposal software adds an extra level of efficiency to your business, allowing you to free up hours of work each month that you'd previously spend on fixing up and editing proposals and quotes.   ### Want to join our next HUG? Want an opportunity to ask questions to HubSpot experts directly? We're looking forward to hosting more HUGs in 2021, so[ join our chapter](https://events.hubspot.com/adelaide/) to be notified of our next event. Start your journey with Refuel today. [Get in touch ** ](https://www.refuelcreative.com.au/contact) ![Sam Hutchinson](https://www.refuelcreative.com.au/hubfs/sam_avatar.jpg) ### Sam Hutchinson Sam’s the resident writer and office DJ at Refuel. With a background in academia, journalism, and marketing, Sam can find the words our clients need to attract, engage, and convert those tricky leads. [Read more of my blogs ** ](https://www.refuelcreative.com.au/blog/author/sam-hutchinson) ## More like this ![](https://www.refuelcreative.com.au/hubfs/workflow%20.png) #### HUG Recap: Leverage HubSpot sales workflows At our June HUG event, Rubina Carlson from Refuel showed you how to... [Read more ** ](https://www.refuelcreative.com.au/blog/hug-recap-leverage-hubspot-sales-workflows) ![Refuel's new HubSpot pages ](https://www.refuelcreative.com.au/hubfs/Blog%20Headers%202024.jpg) #### Adelaide: A HubSpot Content Hub theme for Destination Marketing... We're excited to announce that after much time and dedication we have our... [Read more ** ](https://www.refuelcreative.com.au/blog/adelaide-a-hubspot-content-hub-theme-for-tourism) ![Artificial intelligence in digital marketing banner with an AI-generated image of a racing car](https://www.refuelcreative.com.au/hubfs/role-of-ai-in-digital-marketing-1.png) #### The role of AI in our marketing toolbox Our team has been using a variety of AI marketing tools in their work for... [Read more ** ](https://www.refuelcreative.com.au/blog/the-future-of-ai-for-marketing-agencies) ![2022 Adelaide HubSpot User Group](https://www.refuelcreative.com.au/hubfs/Copy%20of%20Blog%20Header%20Images%20%284%29.png) #### Need a HUG in 2022? Adelaide HubSpot User Group is back! Get the HubSpot inside knowledge and tips you need with our HubSpot User... [Read more ** ](https://www.refuelcreative.com.au/blog/need-a-hug-in-2022-adelaide-hubspot-user-group-is-back) ![Smash your marketing goals with TikTok](https://www.refuelcreative.com.au/hubfs/Smash%20your%20marketing%20goals%20with%20TikTok.png) #### Use TikTok trends to smash your marketing goals Tap into the power of TikTok for your business! Engage your audience on a... [Read more ** ](https://www.refuelcreative.com.au/blog/use-tiktok-trends-to-smash-your-marketing-goals) ![HUG Recap: Video Marketing x HubSpot](https://www.refuelcreative.com.au/hubfs/Blog%20Header%20Images%20%288%29.png) #### HUG Recap: Wistia Video Marketing x HubSpot Recap our latest HUG event and get the most out of your video marketing... [Read more ** ](https://www.refuelcreative.com.au/blog/hug-recap-wistia-video-marketing-x-hubspot) ## [Partner with us ** to do great things](https://www.refuelcreative.com.au/contact) Speak with us directly [1300 699 742](tel:1300699742) Visit our office 228A St Vincent Street Port Adelaide, SA 5015 United States [+1 844 981 0482](tel:+18449810482) United Kingdom [+44 800 069 8699](tel:+448000698699) Switzerland [+41 22 518 08 15](tel:+41225180815) Canada [+1 833 495 0855](tel:+18334950855) Mexico [+52 800 953 1371](tel:+528009531371) - [Who we are ](https://www.refuelcreative.com.au/who-we-are) - [Our partners ](https://www.refuelcreative.com.au/who-we-are/our-partners) - [Our values ](https://www.refuelcreative.com.au/who-we-are/our-values) - [Meet the crew ](https://www.refuelcreative.com.au/who-we-are/meet-the-pit-crew) - [Join the team ](https://www.refuelcreative.com.au/who-we-are/join-the-team) - [What we do ](https://www.refuelcreative.com.au/what-we-do) - [Digital strategy ](https://www.refuelcreative.com.au/what-we-do/digital-strategy) - [Marketing automation ](https://www.refuelcreative.com.au/what-we-do/marketing-automation) - [HubSpot CRM implementation ](https://www.refuelcreative.com.au/what-we-do/hubspot-crm-implementation) - [Analytics and reporting ](https://www.refuelcreative.com.au/what-we-do/analytics-and-reporting) - [Web design and development ](https://www.refuelcreative.com.au/what-we-do/web-design-and-development) - [Managed WordPress hosting ](https://www.refuelcreative.com.au/what-we-do/managed-wordpress-hosting) - [SEO ](https://www.refuelcreative.com.au/what-we-do/search-engine-optimisation) - [Google Ads and PPC advertising ](https://www.refuelcreative.com.au/what-we-do/google-ads-and-ppc-advertising) - [Digital advertising and P4P ](https://www.refuelcreative.com.au/what-we-do/digital-advertising) - [Social media marketing ](https://www.refuelcreative.com.au/what-we-do/social-media-marketing) - [Content marketing ](https://www.refuelcreative.com.au/what-we-do/content-marketing) - [Video production ](https://www.refuelcreative.com.au/what-we-do/video-production) - [Email marketing ](https://www.refuelcreative.com.au/what-we-do/email-marketing) - [Training and speaking ](https://www.refuelcreative.com.au/what-we-do/training-and-speaking) - [Smart phone systems ](https://www.refuelcreative.com.au/what-we-do/smart-phone-systems) - [AI and automation ](https://www.refuelcreative.com.au/what-we-do/ai-and-automation) - [Our work ](https://www.refuelcreative.com.au/case-studies) - Resources - [Blog ](https://www.refuelcreative.com.au/blog) - [Downloads and resources ](https://www.refuelcreative.com.au/resources) - [Glossary ](https://www.refuelcreative.com.au/glossary) - [Events ](https://www.refuelcreative.com.au/events) Refuel Creative Pty Ltd © 2026 [ Legal centre ](https://www.refuelcreative.com.au/help/legal-centre) Acknowledgement of country [** ](https://www.facebook.com/refuel.digital/) [** ](https://www.instagram.com/refuelcreative/) [** ](https://www.linkedin.com/company/refuel-creative/) [** ](https://www.threads.net/@refuelcreative) [** ](https://www.tiktok.com/@refuelcreative) [** ](https://twitter.com/refueldigital) [** ](https://www.youtube.com/@refuelcreative) ** We acknowledge the Traditional Owners of country in which we work and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging, and acknowledge that Aboriginal sovereignty was never ceded. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sam Hutchinson", "url" : "https://www.refuelcreative.com.au/blog/author/sam-hutchinson" }, "dateModified" : "2021-09-28T01:08:17.943Z", "datePublished" : "2021-09-23T06:23:00.000Z", "headline" : "HUG: Frictionless sales with PandaDoc Proposal Software", "image" : [ "https://www.refuelcreative.com.au/hubfs/typing.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.refuelcreative.com.au/blog/hug-frictionless-sales-with-pandadoc-proposal-software", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.refuelcreative.com.au/hubfs/Refuel%20TM%20Logo%20-%20Colour/Monza%20Red%20Refuel%20Logo%20SVG%20Trademarked%20RGB.svg" }, "name" : "Refuel Creative" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.refuelcreative.com.au/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "AU", "addressLocality" : "Port Adelaide", "addressRegion" : "SA", "postalCode" : "5015", "streetAddress" : "228A St Vincent Street" }, "alternateName" : "Refuel Creative Pty Ltd", "areaServed" : [ { "@type" : "Country", "name" : "Australia" }, { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "Switzerland" }, { "@type" : "Country", "name" : "Canada" }, { "@type" : "Country", "name" : "Mexico" } ], "award" : [ "HubSpot Impact Award — Platform Excellence 2023", "HubSpot Impact Award — Integrations Innovation 2020", "HubSpot Impact Award — Grow Better: Sales 2020", "HubSpot Impact Award — Rookie of the Year 2019", "BDO FastMovers SA Top 25 — 2022", "Telstra Business Awards SA — Emerging & Energised Finalist 2019" ], "description" : "Refuel Creative is an award-winning digital marketing agency founded in 2016, specialising in HubSpot CRM implementation, SEO, web design, marketing automation, and digital strategy. Headquartered in Port Adelaide, South Australia, with clients worldwide.", "email" : "info@refuelcreative.com.au", "founder" : { "@type" : "Person", "jobTitle" : "Founder and CEO", "name" : "Ryan Jones", "url" : "https://www.refuelcreative.com.au/who-we-are/meet-the-pit-crew/ryan-jones" }, "foundingDate" : "2016", "geo" : { "@type" : "GeoCoordinates", "latitude" : -34.8465, "longitude" : 138.5065 }, "image" : "https://www.refuelcreative.com.au/hubfs/refuel-creative-logo.png", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.refuelcreative.com.au/hubfs/refuel-creative-logo.png", "width" : 300 }, "memberOf" : [ { "@type" : "ProgramMembership", "hostingOrganization" : { "@type" : "Organization", "name" : "HubSpot" }, "programName" : "HubSpot Solutions Partner Program" }, { "@type" : "ProgramMembership", "hostingOrganization" : { "@type" : "Organization", "name" : "Google" }, "programName" : "Google Partner Program" } ], "name" : "Refuel Creative", "numberOfEmployees" : { "@type" : "QuantitativeValue", "maxValue" : 15, "minValue" : 10 }, "sameAs" : [ "https://www.facebook.com/refuel.digital/", "https://www.instagram.com/refuelcreative/", "https://au.linkedin.com/company/refuel-creative", "https://www.youtube.com/@refuelcreative", "https://www.tiktok.com/@refuelcreative", "https://twitter.com/refuelcreative", "https://clutch.co/profile/refuel-creative", "https://ecosystem.hubspot.com/marketplace/solutions/refuel-creative", "https://www.designrush.com/agency/profile/refuel-creative", "https://www.crunchbase.com/organization/refuel-creative" ], "telephone" : "+61-1300-699-742", "url" : "https://www.refuelcreative.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sam Hutchinson" }, "dateModified" : "September 28, 2021, 1:08:17 AM", "datePublished" : "2021-09-23 06:23:00", "description" : "Refuel Creative spoke with HubSpot trainer Peter Nicholls to discuss frictionless sales and the importance of using proposal software, such as pandadoc.", "headline" : "HUG: Frictionless sales with PandaDoc Proposal Software", "image" : { "@type" : "ImageObject", "url" : "https://www.refuelcreative.com.au/hubfs/typing.jpeg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.refuelcreative.com.au/hubfs/Refuel%20TM%20Logo%20-%20Colour/Monza%20Red%20Refuel%20Logo%20SVG%20Trademarked%20RGB.svg" }, "name" : "Refuel Creative" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.refuelcreative.com.au/#localbusiness", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "AU", "addressLocality" : "Port Adelaide", "addressRegion" : "SA", "postalCode" : "5015", "streetAddress" : "228A St Vincent Street" }, "email" : "info@refuelcreative.com.au", "geo" : { "@type" : "GeoCoordinates", "latitude" : -34.8465, "longitude" : 138.5065 }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Search Engine Optimisation (SEO)", "url" : "https://www.refuelcreative.com.au/what-we-do/search-engine-optimisation" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Web Design and Development", "url" : "https://www.refuelcreative.com.au/what-we-do/web-design-and-development" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot CRM Implementation", "url" : "https://www.refuelcreative.com.au/what-we-do/hubspot-crm-implementation" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Strategy", "url" : "https://www.refuelcreative.com.au/what-we-do/digital-strategy" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Marketing Automation", "url" : "https://www.refuelcreative.com.au/what-we-do/marketing-automation" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Google Ads and PPC Advertising", "url" : "https://www.refuelcreative.com.au/what-we-do/google-ads-and-ppc-advertising" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing", "url" : "https://www.refuelcreative.com.au/what-we-do/content-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Social Media Marketing", "url" : "https://www.refuelcreative.com.au/what-we-do/social-media-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Email Marketing", "url" : "https://www.refuelcreative.com.au/what-we-do/email-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Video Production", "url" : "https://www.refuelcreative.com.au/what-we-do/video-production" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "AI and Automation", "url" : "https://www.refuelcreative.com.au/what-we-do/ai-and-automation" } } ], "name" : "Digital Marketing Services" }, "image" : "https://www.refuelcreative.com.au/hubfs/refuel-creative-logo.png", "name" : "Refuel Creative", "openingHoursSpecification" : [ { "@type" : "OpeningHoursSpecification", "closes" : "14:00", "dayOfWeek" : "Monday", "opens" : "09:00" }, { "@type" : "OpeningHoursSpecification", "closes" : "16:00", "dayOfWeek" : [ "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "09:00" } ], "parentOrganization" : { "@id" : "https://www.refuelcreative.com.au/#organization" }, "priceRange" : "$$", "telephone" : "+61-1300-699-742", "url" : "https://www.refuelcreative.com.au" } ```