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All the latest updates, news, events, research and helpful content from Refuel Creative.

What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 9 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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