Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

What are the benefits of personalising my email campaigns?

Posted by Anna Butler on Jan 15, 2021. Reading time is 7 min 0 Comment

Email marketing campaigns - Part 2

 

Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.

With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.

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What is email marketing and how do I build an email list?

Posted by Anna Butler on Jan 07, 2021. Reading time is 10 min 0 Comment

Email marketing campaigns - Part 1

 

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.

If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.

Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.

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Client sites we Refuelled for launch in 2020

Posted by Anna Butler on Dec 29, 2020. Reading time is 2 min 0 Comment

 

Yes, we do digital marketing. And part of that is building responsive, data-driven sites for our clients to propel their own businesses to success.

Here are some of the clients we were proud to have built new sites for this year.

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Reimagining business and streamlining success with HubSpot

Posted by Anna Butler on Dec 21, 2020. Reading time is 6 min 0 Comment

In 2016, FlatRateNOW was a fledgling startup with dreams of revolutionising the quoting process for plumbers and electricians. The goal was an easy-to-use quoting app to simplify the process, reduce paperwork, and give customers fair and transparent pricing up-front.

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The ups and downs of working from home in 2020

Posted by Anna Butler on Dec 14, 2020. Reading time is 8 min 0 Comment

This year was certainly like no other in modern memory. COVID-19 threw up all sorts of challenges for us, with many of us working from home - often for the first time.

As we look back on the year that was, we asked the team at Refuel to share some of their experiences working from home. Both the good and the bad.

 

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Regifting 7 of our most popular blogs from 2020

Posted by Anna Butler on Dec 13, 2020. Reading time is 3 min 0 Comment

Looking for a little light reading over the holiday season? We’ve pulled together 7 of our most popular blogs to add to your reading list, just in case you missed them earlier in the year.

 

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How to ask for a testimonial from a client - 4 practical steps

Posted by Anna Butler on Nov 26, 2020. Reading time is 9 min 0 Comment

Have you ever looked at the customer testimonial page of some businesses and wondered how they get such amazing, detailed testimonials from their clients? The short answer: they ask!

Seems simple and obvious, but if asking for testimonials leaves you feeling intimidated or desperate, we’ll walk you through how to get customer testimonials with effortless dignity and grace.

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International Computer Security Day 2020

Posted by Anna Butler on Nov 23, 2020. Reading time is 9 min 0 Comment

Sure, this might not be one of the most cutesy or heart-warming days of the year, but it’s definitely one of the important ones. Also called Cyber Security Day or Internet Security Day, every 30 November, the international community attempts to raise awareness about computer security issues.

So let’s dive into the matrix to look at what some of those protocols are, and what tools you can use to fend off cyber-attacks from malicious software and wealthy Nigerian princes.

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What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 10 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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