Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Tips and Tricks for Website Design Success!

Posted by Adam Schwarz on Aug 28, 2020. Reading time is 12 min 0 Comment

If you're reading this it's likely that you're still pretty new to web development and design. If so, then perfect! You’re in the right place, and I hope you pick up some useful tips here.

If you've been at this for a while, stick around anyway. It never hurts to have a reminder - you might even learn something new.

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Using buyer personas to improve your marketing

Posted by Andrea Pelizzari on Aug 27, 2020. Reading time is 6 min 0 Comment

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!

This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.

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Submitting Your Website to Search Engines

Posted by Adam Schwarz on Aug 26, 2020. Reading time is 9 min 0 Comment

Why? Who? How? These are all good questions and questions we’re going to be answering right here. So let’s get into it, starting with:

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Meet the man behind the websites - Adam Schwarz

Posted by Andrea Pelizzari on Aug 21, 2020. Reading time is 4 min 0 Comment

Most of you know our Graduate Designer, Adam Schwarz, he's been with us for a while now! Adam is the person who builds your websites and does all the nitty gritty work behind the scenes to keep your website up and running. Given he's such an integral part of the work we do, we thought it was about time everyone got to know him a little better!

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What are pillar pages and why do they matter?

Posted by Anna Butler on Aug 21, 2020. Reading time is 9 min 0 Comment

Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.

Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.

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The fallen social media platforms of the last decade

Posted by Ryan Jones on Aug 15, 2020. Reading time is 8 min 0 Comment

The last decade saw the death of some hugely popular social media sites from the early 2000s. Platforms like Facebook, YouTube, Twitter and Instagram grew in popularity and drove their competitors out of business. We often forget about the platforms that paved the way for our current favourites and that, for many of us, were our first tastes of online social networking. 

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Expand your market reach with BigCommerce

Posted by Anna Butler on Aug 09, 2020. Reading time is 11 min 0 Comment

Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.

If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.

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