From email blasts to search engine optimisation or just good old-fashioned cold calls, there are lots of online marketing techniques you can use to promote your business and generate leads. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.
Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.
Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.
With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.
One of the first things we do when we start working with a client is to ask them what their goals are.