Blog

Whether your company is just starting out, or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimised keywords and Pay Per Click Advertising is a crucial part of attracting the right customers.

If these pillars of digital marketing have your head spinning - don’t get too frazzled, that's where we come in! Refuel Creative can help you master these vital tools and provide you with strategic marketing and technology advise so that you can concentrate on what you do best.

A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.

Microsoft Office 365 is a very common IT platform in use with SMEs and not-for-profits. It’s a hosted, web based version of the traditional Microsoft Office tools, including email, calendars, file storage, groups, and more.

With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.

This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.

With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).

Every inbound marketing campaign is focused on your customers' needs, but on a standard work schedule, it is difficult to be available whenever it’s convenient for your customers.

Live chat software has become increasingly popular in the last couple of years as they have become cheaper and easier to access. Your website visitors probably prefer live chat at this point, as they’re able to engage with your organisation fast without making a phone call.

It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on -- especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.

Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.

It’s no secret that at Refuel we love technology.  Keeping our ear to the ground is what keeps us relevant and anyone who visits our Port Adelaide office will notice it’s full of gadgets, widgets and all kinds of electronic alchemy.  Everyone here has their own go-to places to get the latest tech news & gossip so we put our heads together over coffee this morning to give you the top 5 that are trending in our office right now!

With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.