Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.
A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.
Microsoft Office 365 is a very common IT platform in use with SMEs and not-for-profits. It’s a hosted, web based version of the traditional Microsoft Office tools, including email, calendars, file storage, groups, and more.
With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.
This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.
With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).
This means developing strategies for search engine optimisation (SEO), such as publishing remarkable and unique content, building a network of authoritative backlinks, and utilising keywords strategically. But that's only part of the SEO equation. Your search engine optimisation strategy should never overlook the importance of technical SEO.
In this article, we have created a checklist of necessary technical optimisation steps to ensure your site is found, understood, and shown to your intended audience by their chosen search engines. Examine this list with a critical eye, focused on finding places where you can improve your site or your company’s practices to push yourself to the top of the search engine result pages.
You can also use Google Search Console to get an in-depth look at how your site performs online to give you a better idea of areas where improvement may be required. This guide will give you a rundown of the basics of technical SEO, processes involved, and tips and tricks for how you can implement a technical SEO strategy for your own business to improve customer relationships, online authority and revenue.
Your website should focus on your customers' needs. Still, on a standard work schedule, it is difficult to be available when your customers need you.
Live chat software has become popular in the last couple of years as it becomes cheaper and easier to access. Customers prefer live chat, as they're able to engage with your organisation fast without making a phone call.
But what if you offer live chat, but you aren't available to respond in real-time? Enter chatbots.
It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on - especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.
Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.
It’s no secret that at Refuel we love technology. Keeping our ear to the ground is what keeps us relevant and anyone who visits our Port Adelaide office will notice it’s full of gadgets, widgets and all kinds of electronic alchemy. Everyone here has their own go-to places to get the latest tech news & gossip so we put our heads together over coffee this morning to give you the top 5 that are trending in our office right now!
With the rise of online shopping, more companies can reach customers from around the globe. But, this cuts out the immediate gratification that we’re used to getting from customer service people in traditional stores. If you need help with something, you have to fill in a form, and wait 24-48 hours for a response. For many B2B companies, this wait time is even longer!