I recently had the pleasure of judging the new Refuel Digital Technology Award for the 2020 Jetpets Companion Animal Rescue Awards Ceremony held on 15 October. This Australian, not-for-profit technology award celebrates innovation in rescue, rehabilitation and rehoming of animals by rescue organisations.
Having participated in the awards since their inception, this year Refuel Creative decided to become more involved. We designed an award recognising Rescue Groups and Animal Shelters who use digital technology. It was a fascinating way to discover how different groups in the not-for-profit sector are using technology - and there were some great uses!
The whole judging panel was blown away with how advanced our finalists were, streamlining processes, fundraising systems improvements, and the various levels of automation achieved on limited budgets.
If you’re a business looking for low-cost solutions, there are some innovative uses of technology by volunteer-run, not-for-profit organisations that can give you ideas.
A success story about a not-for-profit animal rehoming service, a digital marketing agency, some cute animals and Google Ad Grants.
The Animal Rehoming Service is a small not-for-profit organisation that aims to rehome animals into loving, lifelong homes. As a small organisation, founder Michaela Newell, realised that she needed help to achieve her goals.
Michaela’s goal was to increase awareness of her charity and help pets find new, loving families by harnessing the digital marketing solutions available to her. She wanted to increase TARS’ social media followers, their website traffic and sign-ups, we create more awareness of their services as solutions for people needing to rehome their pets.
Did you know that Google will give eligible not-for-profits and charities up to $10,000 per month in kind to spend on Google Ads? This can be a huge helping hand for charities looking to improve their digital presence.
On 20 September, Ryan will be presenting a special session on how not-for-profits and charities can take advantage of this program as part of NetSquared Adelaide.