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All the latest updates, news, events, research and helpful content from Refuel Creative.

End Your Year Right With Drift’s UNCONFERENCE Virtual Conference

Posted by Ryan Jones on Nov 29, 2018. Reading time is 3 min 1 Comments

December is the time of year when we start to wind down. There’s Christmas Parties, social gatherings, and so many distractions to help us ease into the Christmas Holidays.

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5 Ways You Can Increase Leads With Chatbots

Posted by Ryan Jones on Oct 16, 2018. Reading time is 8 min 0 Comment

Every inbound marketing campaign is focused on your customers' needs, but on a standard work schedule, it is difficult to be available whenever it’s convenient for your customers.

Live chat software has become increasingly popular in the last couple of years as they have become cheaper and easier to access. Your website visitors probably prefer live chat at this point, as they’re able to engage with your organisation fast without making a phone call.

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Why Should You Be Using Drift Conversational Landing Pages?

Posted by Ryan Jones on Oct 15, 2018. Reading time is 5 min 0 Comment

It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on -- especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.

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Understanding Conversational Marketing

Posted by Ryan Jones on Oct 01, 2018. Reading time is 5 min 0 Comment

With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.

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