December is the time of year when we start to wind down. There’s Christmas Parties, social gatherings, and so many distractions to help us ease into the Christmas Holidays.
Every inbound marketing campaign is focused around the customers needs, but on a standard work schedule, it is difficult to be available at every customers beck and call. Even if you aren’t by a computer, there is a way you to always be available to the customer, day or night. Chatbots have become increasingly advanced over the years. You may be wondering, what are bots? Chatbots are essentially live support software that uses information straight from your company to create meaningful conversations with customers. By incorporating chatbots into your marketing strategy, you can increase your company’s leads and conversions.
It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on -- especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.
With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.