Stock photos are an excellent way to liven up your marketing material on a budget. However, it is easy to get caught in messy copyright allegations. This guide will walk you through how to identify and credit an author when making the most of this service.
This license system allows stock photo agencies to negotiate specific rates for the use of stock content. A licenser pays a “royalty” every time an image is used, based on how long, how large and how frequently a stock image is used. This is most commonly used for images used in a specific location for a specific time period - for example, billboards.
Did you know that 90% of the information transmitted to your brain is visual? This means that even if your copywriting skills are extraordinary, your choice of visual content can make or break your content's engagement and performance.
Digital Asset Management is the practice of housing all of your digital files in one place, so that the latest versions can be easily found and used when they are needed. It sounds simple (and maybe a bit boring), but if you run your own business, you’ll want to know more.
Every business owner has the intention of keeping their digital assets organised for easy accessibility. The reality is that business people end up with desktops, folder and drives full of documents and files that fit into 3 categories; useless, sort of half-done, and 110% complete and approved.