How our core values are fuelling 2026

Most digital marketing agencies wrap up their mid-year reviews in June. But at Refuel Creative, June was right in the thick of event prep, live-stream productions, and major client rollouts. Waiting until August gives us the complete picture of 2026 so far.

When looking back at the last 8 months, from driving high-impact revenue for clients to taking the stage at Digital Adelaide, our biggest wins all trace back to our core values.

Enviable expertise

We trust ourselves to find solutions and keep our clients at the front of the pack.

Capabilities aren't just claimed; they are verified by the largest platforms on earth. This year, we continued to solidify the Tier-1 partnerships that give our clients priority support and exclusive beta access to new tools:

• Google Premier Partner: Retained for 2026, keeping us in the top 2% of Google Partners across Australia.
• HubSpot Platinum Partner: Retained as Adelaide's exclusive Platinum agency.
• Canva Enterprise Certified: Proud to be recognised as 1 of only 5 Canva Global Implementation Partners worldwide, working with Canva to implement their Enterprise tech for businesses in Australia, New Zealand and South East Asia.
• Expanding stack: Deepened our Klaviyo Partnership, and maintained active Meta Business Partner, Shopify Select, and Aircall Silver partnerships.
• Joined the Anthropic Partner Program: We’re on the path to mastering Anthropic and Claude AI, running internal team workshops and developing, dedicated AI-driven services for our clients

We're here to win

We want to win just as much as our clients do, working hard to generate real success.

Performance marketing isn't about vanity metrics; it’s about bottom-line growth. This year's strategy first wins include:

• All time revenue records: Hit brand-new, all-time revenue records for two of our major clients.
• Exceptional ad return: Delivered a massive 6,200%+ ROAS for a client campaign in the tourism sector.
• Future proofing results: Published technical guides to keep our clients winning, covering Google Merchant Center AI feed optimisation and navigating Google Ads pacing updates.

Born to innovate

We are born innovators, forever adapting to advancements in technology and marketing.

Innovation is about how we connect tech to real world experience:

• Digital Adelaide 2026: Gold Sponsors at Adelaide Oval for two packed days focused on AI agents, eCommerce, and social media strategy where we also shared our Google Ads expertise on stage.
• Broadcast live streaming: Deployed drones and multi-camera rigs to stream the SA Rowing Championships and Head of the River Regatta to global audiences across Australia, the US, and Switzerland.
• Keynotes & education: CEO Ryan Jones delivered actionable marketing sessions at the Short Term Rental Association Summit and the City of Charles Sturt Western Business Leaders Brunch. (Plus a Dublin trip to HubSpot HQ that included co-setting a Guinness World Record for high-fives and the EO Regional Leadership Summit in Phuket in his role as the APAC Marketing and Communications Chair)

True team players

The Refuel crew runs like a well-oiled machine so your business does too.

Marking 9 years in business this January, our pit crew continues to adapt and grow:

• Welcomed Web Developer Melwyn, who stepped straight into managing high-complexity technical website builds.
• Opened recruitment for key General Manager and Account Manager positions to scale operations.More recently welcome a group of experts in their field, from Klaivyo and Canva to project management, to the pit crew including Lara, Chris, Roz, Jay, Cressy, Joefer and Sarah

Human-centric team

Every person has merit, and we treat our team like family.

Our monthly MVP awards highlight the crew members keeping our engine running smoothly behind the scenes:

• Melissa (Two time MVP): Honoured in January and June for stepping up across holiday operations, payroll, client accounts, and internal hiring.
• Kelly (Three time MVP): A powerhouse across SEM deliverables, taking home MVP in April, May, and August for her epic work in Google Ads manage for our clients.

Taking stock eight months in isn't just about celebrating how far we've come. It's about locking in the momentum for where we're going. With world class partnerships secured, client performance records shattered, and our pit crew firing on all cylinders, we aren't slowing down. To our clients, partners, and community: thank you for trusting us with your growth. The best laps of 2026 are still ahead. Let's keep accelerating together.