For any business, how you take care of your customer's needs before and after a sale or enquiry is vital. We want to convert happy customers into promoters! But how do you make sure your customer support or sales calls are on point?
Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good.
Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!
Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?
A common frustration for a lot of businesses is knowing what marketing or sales activities make their phones ring. For trade businesses like plumbers and electricians, this is a particular problem, as customers like to call rather than fill out forms on a website.